• Directory Journal

Archive of J. Mattern

J. has written 48 awesome article(s).


Near the start of each month we bring you a look back on the last few weeks in the search and social media industries. Here’s some of the social media and search engine news that caught our attention.

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It’s that time again where we take a look back at the previous few weeks to see what’s going on in search and social media. While the social media news has calmed down a bit after the recent [...]

How do you choose people or businesses to follow on Twitter? Do you submerge yourself in a comfortable echo chamber, only conversing with likeminded individuals? Do you look for lively debates? Do you simply want to follow someone [...]

Search and social media are two constantly (and rapidly) evolving areas. So to serve you better and make sure you don’t miss some of the bigger or more interesting stories, we’re launching a new series. Near the beginning [...]

Statistics. Social media. You’ve gotta love ‘em. Right? After all, we have to measure, measure, measure so we can convince companies that social media efforts will actually pay off and provide a worthwhile return on investment.

Frankly, I’m [...]

If you want to make money blogging, you have quite a few options to make that happen. You might work with CPM, CPA or CPC ad networks. You might sell private ads on your blog. You could sell [...]

If you’re interested in link building for your website, you’re probably familiar with Web directories. You’ve probably even seen huge Web directory lists encouraging you to submit your site to as many directories as possible. These types of [...]

Content marketing has always been important in conveying authority status in business. But the term itself is newer given its rise during the social media age because of the ease of creation, consumption, and interaction.

Today let’s talk [...]

Do you use Firefox as your preferred Web browser? Are there features you’d like to see that aren’t built into the core? Then consider add-ons like Firefox extensions to customize your browser. Today I’ll share 30 of my [...]

Facebook. Privacy. We ought to know by now those two words don’t go together. And you’ve probably heard about the new “See Friendship” tool in all its stalker-friendly glory. Basically, by default, you can view one-on-one Facebook communications [...]