“Google can make or break my business, so I have to do whatever they say.” I can’t even count how many times I’ve heard similar things from small business owners and webmasters. Do you know what I [...]
“Oh my goodness. Can you believe the nerve of that blogger who dared to disagree with that thing that you said? I know what it is. They just wanted more traffic, so they’re leeching off your popularity. [...]
The Directory Journal is happy to announce the release of our first free e-book! This e-book serves as a basic introduction to writing four common types of Web marketing and PR copy — basic Web marketing copy for [...]
Let’s face it. Your blog sucks. You just aren’t cut out to be a blogger. No one cares about what you have to say. That’s okay. You’re probably more like the majority of bloggers than you think! [...]
Credit: Sean Dreilinger via Flickr
Linkbait. You’ve probably heard of it. You probably know people who love it. You probably know people who hate it. Maybe you’ve even used it. Linkbait gets a bad rep, put on [...]
Blogs are great. They inject a certain amount of personality into our day — often more than we’ll find in more formal writing. While I won’t try to paint all blogs into a box, I want to talk [...]
Twitter is such an innocent little tool, isn’t it? After all, how much harm can you do in 140 characters? Actually, plenty! It’s remarkably easy to piss off your Twitter followers, and you might not even realize you’re [...]
If you work as a freelancer or other type of solopreneur where you market your products and services based on your name (rather than a company name), your name is your brand. What people think when they see [...]
I have a very love-hate relationship with article marketing. On one hand I come from a public relations background, so I’m a big fan of focusing on building visibility and authority status in a niche. Article marketing does [...]
Whether you want to promote a business or improve your own professional visibility, being interviewed online can help. You want to make yourself available as an authority source in your industry, but how do you go about [...]
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