Typically when building websites that target local markets most publishers, use population and income data to decide which areas to focus on. Getting access to this data is often very cumbersome and time consuming and will often miss [...]
Archive of Michael Gray
Michael Gray has been involved in developing and marketing websites since 1998. He currently is the president of his own consulting firm, where he publishes his own sites and work with clients on improving their search engine optimization and social media strategies. He is a frequent speaker and can be seen regularly at Pubcon, Search Marketing Expo, Search Engine Strategies, and Affiliate Summit conferences throughout the year. Below is a collection of articles he has written. You can connect with Michael on his Twitter, Facebook or Google+ profile.
Michael has written 20 awesome article(s).
Creating a consistent brand, whether its for personal or corporate branding, can be a key feature to making you or your company stand out as a reputable source of information. For this article I’ll be taking a look [...]
In a previous article we looked at some of the complexities between language and geography for international Seo, and how they apply to top level domains. In this article are going to be looking at other indicators that [...]
International SEO has many different aspects, in this first of a multipart series we will be looking at one of those aspects, language versus geographic region.
People who are new to international SEO often confuse language with [...]
As potential customers, business partners, and employers begin to use the Internet as a research and background check tool, your reputation in the search engines is becoming increasingly more important. For most of my clients I recommend taking [...]
One of the problems large websites encounter is getting new pages or recently revised pages in the index. Since large websites also have a tendency to also be very deep, this adds to the complexity in getting these [...]
When you are building a website, a key element is deciding what type of content is best and how to build it into the site architecture. I like to think content comes in three different flavors evergreen, news/current [...]
Last week we took a look at some tips for universal search optimization for video, in this post we’ll be looking at tips for optimizing for local search.
The question of whether a blog should be on a sub-domain or sub-folder is one that causes much debate with the Internet marketing world. The simple answer is there’s no universal answer, it depends on a few other [...]
Google started serving universal search results in May of 2007, and one of the key aspects was integration of videos into the search listings or SERP’s. This presented a unique opportunity for search marketers, the ability to leverage [...]
Social Media Etiquette: 20 Dos and Don'ts to Avoid Looking Like an Ass
How Airlines are Using Social Media
How to Add a Twitter Button to Your Blog: All Possible Options
Tips for Optimizing for Universal Search: Video
6 Classic Articles Every SEO Should Read
Problems With Google's Search Plus Your World Go Beyond the Competition
What's New in Search and Social Media? -- January 2012
How Social Media Can Help You Save Money
How to Drive Last Minute Online Sales Before the Holidays
What's New in Search and Social Media -- December 2011
Problems With Google's Search Plus Your World Go Beyond the Competition
How Social Media Can Help You Save Money
How to Drive Last Minute Online Sales Before the Holidays
What's New in Search and Social Media -- December 2011
How Social Media Can Help and Hurt Affiliates