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The best way to improve website conversions is to improve usability, and the best way to do that is to conduct ongoing website usability tests. But who has the time or budget to do that? In this post [...]

You’ve probably seen more than a few Web directory lists floating around the Web. There are free Web directory lists, paid Web directory lists, and even regional ones. Maybe you’ve used one of these lists yourself — you [...]

Marketing to Kids

by J. Mattern on April 2, 2010 · 3 comments

in General, News

This is a guest post Terra L. Fletcher

Why Market to Kids?

According to “Consuming Kids: The Hostile Takeover of Childhood” over $15 billion a year is spent on advertising directed to children (yes, that’s billion with a [...]

Facebook is the currently the darling of all social media sites. Now that MySpace has been branded “low-class,” Facebook has surged in popularity, and the member status updates help the site function like one big conversation. [...]

Credit: Sean Dreilinger via Flickr

Linkbait. You’ve probably heard of it. You probably know people who love it. You probably know people who hate it. Maybe you’ve even used it. Linkbait gets a bad rep, put on [...]

Finding the right WordPress theme for your blog can take hours. After all, there are thousands upon thousands of free WordPress themes all across the internet, and browsing through all of them to find something you enjoy can [...]

Are you thinking of becoming one of the hundreds of millions of bloggers online today? If you’re new to the blogging game, you might not know where to start. You’ve probably heard that WordPress is the leading blogging [...]

As iPhone’s, Blackberries, Palm Pre’s and other smart phones become more widespread should site owners and publishers start to offer mobile versions, and from an SEO perspective what should you be concerned about?

Now that smart phones are [...]

Whether your website is providing entertainment or information, selling a product or a service, you can fully expect to have competition. Who are these competitors though? And what makes their online presence so strong? More importantly, which ones [...]

A few things have been ingrained into the minds’ of business owners over the past 18 months. Things like:

You have to engage in social media. You have to listen to your customers. Always protect your brand.