• Directory Journal

Link Building Tips

by Terra L. Fletcher on December 17, 2012 · 4 comments

in Content, Google, Internet Marketing, search engines, SEO

Despite changes to search engine algorithms, link-building is still essential in Search Engine Optimization (SEO) and will be for a long time. Links are the basic relationships on the web, the simplest formula for estimating a site’s relevance and popularity.

It’s more than just quantity that counts, however. Current, more sophisticated Google algorithms place more emphasis on trusted links and have devalued the links that really shouldn’t count. Links backed up by verified user data, domain age, and other factors have more juice. Follow the tips below to build better links. And if you’re not sure what exactly link-building is, start here.

Build a “101” List

You’ve probably noticed that many popular articles have a number in the title. Sure the 7, 10, and 20 tip articles are easy to read, but those 101s have a level of authority behind them. (Check out my 101 Proven Marketing Tips for Small Business on a Budget.)

Create a List of Experts in Your Field

Those on the list may even take the time to send you a little link juice, but it also shows that you know the leaders in your industry. Here are 30 Marketing Experts to Watch.

Create Quality, Easy to Understand Content

Consider adding a blog to your website or write articles for Ezine. Bonus points if you write for an online version of your industry journal. If what you write is really good, people won’t be able to resist linking to you. So write well and write often. Make yourself more reputable by having a real picture of yourself and PLEASE take the time to proofread.

Consider Pay per  Click (PPC)

Pay Per Click or PPC campaigns can generate a bump in your traffic. The more people that visit your site, the more people can link to it. Similarly, ask your friends and other webmasters to link to you wherever appropriate. And don’t forget to get links from any associations or chambers of commerce that you’re a member of.

Hire a Professional

Of course, one of the easiest ways to build links is by hiring a professional. Your Internet marketing pro can help build links for you. But a really good one is also knowledgeable in offline marketing and traditional Public Relations. She could help you with press releases and article marketing, too.

Ideas? Thoughts? Please share in the comments below.
If you find this article helpful, why not show a little appreciation and link to it!

Internet Marketing Professionals

Looking for an expert to assist you? You can find them in DIRJournal.  Are you tops at what you do? You should be listed in DIRJournal where you can be found by those in a position to hire and recommend you. See how to get listed in DIRJournal.

{ 2 comments… read them below or add one }

ranjana December 26, 2012 at 11:08 pm

Very interesting and useful tips for
link building techniques! Thanks for the post!

http://www.basicseotechniques.com

Reply

Himadri January 13, 2013 at 6:02 pm

According to my though “Guest posting” and Link Exchange by Emailing to blog admin is the best way to create back links.This give you the quality backlink and you can also advertise your blog at the same time through your guest post.Readers can also refer Tech N Techie for more information.

Reply

Leave a Comment

{ 2 trackbacks }

Previous post:

Next post: