• Directory Journal

Affiliates vs Brand Advocates

When it comes promoting your business, very little beats positive word of mouth. But there are different ways word can spread about your business. Sometimes this promotion is a form of advocacy and it...

Are Social Media Profiles Hurting Your Site’s Search Results?

How many social media profiles do you have? How do they rank in the search engines compared to your own website or blog? With the growth of Google Plus, lately I’ve noticed several people...

Google Changes its Real Name Policy: Why This is Good News (and What Still Needs to Change)

When Google+ first launched, I had high hopes for it. They got a lot of things right. And then came their real name policy. As someone who both uses pseudonyms in business and as...

Problems With Google’s Search Plus Your World Go Beyond the Competition

You’ve probably heard the news already. Google is making search more social with their new Search Plus Your World. Basically, results from or recommended by people in your social network (meaning Google+) are given...

How Social Media Can Help You Save Money

Social media helps you stay in touch with friends and family. You can use social media tools to stay on top of news and updates from your favorite companies or celebrities. You can use...

How to Drive Last Minute Online Sales Before the Holidays

The holiday shopping season seems to come to a close almost as quickly as it begins. Yet it’s a time of year retailers rely on. If you want to increase last minute holiday sales...

What’s New in Search and Social Media — December 2011

Every month we highlight some of the biggest news in the search and social media industries, bringing you stories you might have missed (and giving you the opportunity to share others we might not...

How Social Media Can Help and Hurt Affiliates

Whether you’re an affiliate who makes money promoting other people’s products or you run an affiliate program of your own, you can’t escape social media. Social media tools like Twitter or your favorite social...

What’s New in Search and Social Media? — November 2011

Each month we update you on what’s going on in the search and social media worlds. It’s that time again! Over the last several weeks, most of the news seems to have come from...

Think Before Sharing: Things You Shouldn’t Rush to Share Via Social Media

Social media enables us to share our every thought on a whim, with anyone from friends to fans we don’t even know. That doesn’t mean we should share freely all the time. Some things...

Article marketing involves the process of publishing articles to article directories, e-zines, or websites as a marketing tactic. The two biggest marketing benefits of article marketing are link-building and reputation-building within a niche. Here are the basic steps of article marketing:

1. Write a niche article (generally in the niche of the writer’s own website or industry in which they work), or hire someone to write a niche article.

2. Create a “resource box” at the end of the article, with the author’s or professional’s byline, and a short bio, which often includes one or more hyperlinks to the author’s website(s).

3. Distribute the article through article directories (for mass publication) or through e-zines and/or niche websites for links or [...]

An op-ed is an opinion piece, often published in newspapers, and more recently in online publications. The term “op-ed” means opposite the editorial. In newspapers, it describes the common placement of an op-ed piece being on the page opposite an editorial. Op-eds are most often published by the author’s local newspaper, and can be regarding everything from major national (or international) news stories, to smaller local town issues.

Purposes of Op-eds

Op-eds are designed to offer an alternate position, generally from an expert in the industry or subject area (or occasionally a more general reader in the case of local news angles). In a general sense, op-eds are offered to educate members of the public about an issue, beyond what [...]

Pitch letters are letters personally written to individual journalists, writers, or editors (and more recently website owners and bloggers) that pitch a specific story idea to them for coverage.

Differences Between Pitch Letters and Press Releases

Pitch letters and press releases both pitch a potential story to members of the media. However, there are a few key differences:

1. Pitch letters aren’t mass-distributed like press releases. They’re personally addressing individual editors or writers.

2. Pitch letters can be used in cases not newsworthy enough to warrant a press release (such as trying to solicit reviews for a book or product that’s no longer brand new).

3. Pitch letters are generally shorter than press releases, because it’s just a pitch saying [...]

If someone is self employed in the United States, they’re subject to a tax called the US Self Employment Tax. Here are some details about what the self employment tax is, why it exists, and how it is paid:

Why Does the US Self Employment Tax Exist?

The Self Employment Tax is a social security and Medicare tax on the net earnings of self employed individuals in the United States. Wage earners (people who work for someone else and have taxes automatically withheld from their paychecks) also pay social security and Medicate taxes. However, those taxes are generally paid in part by the wage earner and in part by their employer. The self employed are responsible for paying the entire [...]

In its most basic sense, self employment simply means that someone works for themselves. People often refer to the self employed as either entrepreneurs or business owners. However, there are several types of self employment that can be pursued by anyone wanting to work for themselves. Here are some of the various types of self employment opportunities available:

Entrepreneurs / Small Business Owners – Generally the term “entrepreneur” is used when talking about small business owners of traditional businesses, although the term does have broader connotations, and is used to describe other types of self employed individuals more now than in the past.

Online Business Owners – Also known sometimes as Webpreneurs, these online entrepreneurs work for themselves earning [...]

Many people dream of eventually becoming self employed, whether their dreams revolve around starting their own business or launching a freelance career. Some people have what it takes to be self employed, and other simply don’t. But when deciding if entrepreneurship is the right option, it’s a good idea to turn to some of the most common qualities of successful entrepreneurs to see if the odds are in your favor. Here are several common qualities of the successfully self employed:

Hard-working – Entrepreneurs can’t afford to be lazy. They need to be go-getters, and willing to put in more hours, not less, than they would if they were working for someone else.

Confident – The chances of entrepreneurial success [...]

Despite the many benefits of working for one’s self, self employment isn’t all fun and games. Just like working for someone else, there are downsides or drawbacks of self employment or entrepreneurship. Here are some problems or stress factors faced by the self employed, and sometimes overlooked when deciding whether or not to jump into entrepreneurship or freelancing:

1. Being self employed often involves a heavy workload, and it can be time consuming. Many entrepreneurs find themselves working more hours when self employed, than they were working under a full-time employer.

2. Entrepreneurship and freelance careers put a lot of responsibility and general stress on someone who’s self employed, so they have to have the ability to prioritize, delegate, and [...]

People dream of working for themselves for good reason. There are a lot of perks associated with being self employed, whether it’s through a freelance career or starting a business. Here are some of the benefits of self employment:

1. To at least some degree, the self employed can set their own hours.

2. There’s often more freedom in taking vacation time or sick time, as long as arrangements are made (depending on the type of business and client needs).

3. The self employed can often avoid getting stuck in rush hour traffic, by either working at home, or adapting their commute time to a different schedule.

Press releases are often lumped together as one single tool in PR writing or publicity. However, there are many different types of press releases, all with their own rules, formats, and other subtle differences in how they convey a message to members of the media. Some examples of types of press releases include general news releases, launch releases, product press releases, executive / staff announcement news releases, expert positioning press releases, and event releases. Here’s more on those six types of press releases:

General News Releases – General press releases are what most people think of when they think of press releases. A general press release simply includes news that needs to be disseminated to members of the media in [...]

Many press releases look the same. Journalists, and even bloggers, can receive dozens (or hundreds or more) of press releases daily. Because press release writing can be simplified with press release templates, and because press releases can be distributed inexpensively online, it’s become harder to have a press release really stand out among the crowd. Here are five tips for better press release writing, to help a press release avoid being ignored.

1. Keep it short! Three hundred to four hundred words are generally enough for effective press release writing. When distributing a print copy of a press release (or via fax), stick to the “one page rule.”