If you work as a freelancer or other type of solopreneur where you market your products and services based on your name (rather than a company name), your name is your brand. What people think when they see [...]
Featured
I have a very love-hate relationship with article marketing. On one hand I come from a public relations background, so I’m a big fan of focusing on building visibility and authority status in a niche. Article marketing does [...]
Is there any industry more likely to benefit from engaging the tools of social media than the restaurant industry? Most people would likely rebut this question with the comment that the technology industry is particularly suited to benefit [...]
Company blogs are long passed the early adopter stage of their lifecycle. But does that mean all (or even most) businesses should have a blog by now? Should your business have a blog?
Blogging has several benefits to [...]
A personal brand used to be a luxury. It was for the Scobles of the world and something us normal folk didn’t need to worry about. Those days are gone. Today, building and protecting your personal brand [...]
Towers. Whether seen as monuments to mankind, or as a tribute to just… men, towers are without doubt one of our greatest engineering feats. Sure, the same could be said for bridges, but whereas bridges have a practical [...]
Image by Franco Folini
Want to know how to use Social Media in Business… Follow an Airline.I am extremely impressed with how the following four airlines are using Social Media. So much so that I will [...]
Social Media Etiquette: 20 Dos and Don'ts to Avoid Looking Like an Ass
How Airlines are Using Social Media
How to Add a Twitter Button to Your Blog: All Possible Options
Tips for Optimizing for Universal Search: Video
6 Classic Articles Every SEO Should Read
Problems With Google's Search Plus Your World Go Beyond the Competition
What's New in Search and Social Media? -- January 2012
How Social Media Can Help You Save Money
How to Drive Last Minute Online Sales Before the Holidays
What's New in Search and Social Media -- December 2011
Problems With Google's Search Plus Your World Go Beyond the Competition
How Social Media Can Help You Save Money
How to Drive Last Minute Online Sales Before the Holidays
What's New in Search and Social Media -- December 2011
How Social Media Can Help and Hurt Affiliates