Facebook is the currently the darling of all social media sites. Now that MySpace has been branded “low-class,” Facebook has surged in popularity, and the member status updates help the site function like one big conversation. [...]
social media
Twitter is such an innocent little tool, isn’t it? After all, how much harm can you do in 140 characters? Actually, plenty! It’s remarkably easy to piss off your Twitter followers, and you might not even realize you’re [...]
If you work as a freelancer or other type of solopreneur where you market your products and services based on your name (rather than a company name), your name is your brand. What people think when they see [...]
A few things have been ingrained into the minds’ of business owners over the past 18 months. Things like:
You have to engage in social media. You have to listen to your customers. Always protect your brand.
Is there any industry more likely to benefit from engaging the tools of social media than the restaurant industry? Most people would likely rebut this question with the comment that the technology industry is particularly suited to benefit [...]
Independent musicians are masters of guerrilla marketing tactics (unconventional and low-cost promotion) out of necessity. They rarely have large budgets to work with, and their ability to build and maintain an audience is vital to their success. [...]
Nothing is more important in today’s world of social networking and Web 2.0 than your online reputation. Dipping a toe into that pool for the first time can be intimidating. Millions of people use Social Media outlets, [...]
As potential customers, business partners, and employers begin to use the Internet as a research and background check tool, your reputation in the search engines is becoming increasingly more important. For most of my clients I recommend taking [...]
Image by Franco Folini
Want to know how to use Social Media in Business… Follow an Airline.I am extremely impressed with how the following four airlines are using Social Media. So much so that I will [...]
Unless you have been trapped on a deserted island I’m sure you have all heard of the CBS reality show Survivor. The basic premise of the show is that at least 16 strangers are put on a [...]
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