Every month we highlight some of the biggest news in the search and social media industries, bringing you stories you might have missed (and giving you the opportunity to share others we might not have seen). It’s that [...]
What’s New in Search and Social Media — December 2011
by J. Mattern on December 16, 2011 · 0 comments
in Featured, News, Social Media
5 Reasons to Follow Someone on Twitter
by J. Mattern on August 3, 2011 · 4 comments
in Featured, Social Media, Twitter
How do you choose people or businesses to follow on Twitter? Do you submerge yourself in a comfortable echo chamber, only conversing with likeminded individuals? Do you look for lively debates? Do you simply want to follow someone [...]
Should You Post (or Buy) Ads on Twitter?
by J. Mattern on August 12, 2010 · 14 comments
in Social Media, Twitter
I’m going to be up front with you. I’m not a fan of advertising on Twitter. I’m even less of a fan of posting ads to my own Twitter account. So I clearly have some bias. Twitter advertising [...]
Be Careful What You RT: Mashable Spreads Amazon’s Hype via Twitter Sheep
by J. Mattern on July 22, 2010 · 8 comments
in Social Media, Twitter
Credit: DanieVDM (via Flickr)
It seems that whenever I log onto Twitter now I find people retweeting a post from Mashable. The post is about Amazon.com and their claim that e-books are apparently getting uber-popular because [...]
Social Media Etiquette: 20 Dos and Don’ts to Avoid Looking Like an Ass
by J. Mattern on July 1, 2010 · 41 comments
in Social Media
Whenever I hear the word “etiquette” visions of stuffy old charm schools play in my head. I don’t believe you have to (or even should) be nice to everyone all the time just because you want everyone [...]
You’re Pissing Off Your Twitter Followers — Stop!
by J. Mattern on January 13, 2010 · 31 comments
in Social Media, Twitter
Twitter is such an innocent little tool, isn’t it? After all, how much harm can you do in 140 characters? Actually, plenty! It’s remarkably easy to piss off your Twitter followers, and you might not even realize you’re [...]
The Pros & Cons Of Giving Your Brand To Your Fans
by Lisa Barone on September 17, 2009 · 11 comments
in General, Social Media
A few things have been ingrained into the minds’ of business owners over the past 18 months. Things like:
You have to engage in social media. You have to listen to your customers. Always protect your brand.Social Media and The Restaurant Business
by Zachary Adam Cohen on August 11, 2009 · 17 comments
in Social Media
Is there any industry more likely to benefit from engaging the tools of social media than the restaurant industry? Most people would likely rebut this question with the comment that the technology industry is particularly suited to benefit [...]
How to Add a Twitter Button to Your Blog: All Possible Options
by seosmarty on April 21, 2009 · 36 comments
in Social Media
Twitter is recognized as one of the best viral marketing tools. So if you have a good post you think might go viral, Twitter is your best bet to attract people’s and ‘linkers’ attention to it.
One of [...]
FireFox for Twitter: Greasemoneky Scripts for Better Twittering
by seosmarty on April 6, 2009 · 2 comments
in Social Media
If you are an avid Twitterer, you must be using some third-party application to send and receive Tweets. However this doesn’t mean you don’t ever enter Twitter web interface. The following Twitter Greasemonkey plugins will encourage you to [...]
