Comments on: Using Social Media for Reputation Management

By: Beste Internet Marketing berichten van 2009 « Narrowcasting & Digital Signage weblog

Tue, 12 Jan 2010 13:40:31 +0000

[...] Using Social Media For Reputation Management (DirJournal): Some of the tips here aren’t discussed in other articles, such as focusing on video and optimizing for local search. [...]

By: Best Internet Marketing Posts of 2009: Social Media, SEO, PPC, Small Business, Web Design, and More » Techipedia | Tamar Weinberg | Business-Blog-Consultant

Wed, 06 Jan 2010 06:00:26 +0000

[...] Using Social Media For Reputation Management (DirJournal): Some of the tips here aren’t discussed in other articles, such as focusing on video and optimizing for local search. [...]

By: Best Internet Marketing Posts of 2009: Social Media, SEO, PPC, Small Business, Web Design, and More » Techipedia | Tamar Weinberg

Tue, 05 Jan 2010 13:11:15 +0000

[...] Using Social Media For Reputation Management (DirJournal): Some of the tips here aren’t discussed in other articles, such as focusing on video and optimizing for local search. [...]

By: Tag44

Tag44 — Mon, 05 Oct 2009 11:09:54 +0000

Social media is must in this current time for the reputation of your brand or for yourself.

By: Hasan

Hasan — Thu, 08 Jan 2009 21:16:52 +0000

@Kiran – Thanks.

@Robin – Yes you can repost the article on your site with the full reference.

By: Robin - FiredUP Careers

Robin - FiredUP Careers — Thu, 08 Jan 2009 19:32:46 +0000

Excellent article. We talk about this with clients all the time. It is amazing how many people just don’t ‘get’ how important all of this is to their career overall.

Any chance I can repost this article on our site? Of course, leaving all links, author info. etc. It is very helpful information.

Let me know….

Thanks,
Robin Ogden
http://www.firedupcareers.com

By: kiran

kiran — Thu, 08 Jan 2009 18:21:47 +0000

Great article on Reputation management.
Thanks…

By: Brand4profit

Brand4profit — Thu, 08 Jan 2009 07:20:23 +0000

The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It’s the push to make you do something. Live this image. Buy this now.

Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction.

While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.

By: Guillaume

Guillaume — Wed, 07 Jan 2009 00:01:05 +0000

Thanks for all the tips, I will start to work on that.

By: Jacob Share from JobMob

Jacob Share from JobMob — Tue, 06 Jan 2009 18:55:26 +0000

Good general article.

I second Jeff Bentley- usernamecheck is critical to see who’s a potential brand problem for you on social media. But keep your eyes open for sites that are important to you but that aren’t checked by usernamecheck (yet).

I blogged a massive list of other reputation management tools here:

170+ Resources and Tips To Help Manage Your Reputation Online