Comments on: How to Write a White Paper

By: All Freelance Writing | 3 Types of Business Writing That Pay Big MoneyAll Freelance Writing

Wed, 08 Feb 2012 13:51:08 +0000

[...] How to Write a White Paper [...]

By: Josh Sarz

Josh Sarz — Sun, 15 Jan 2012 11:19:01 +0000

Very nice article here. I was researching on how to write white papers and this post really helped me a lot. Now I just need to look at some examples from the links you gave to one of the commenters and I should be good to go.

Thanks your for sharing.

By: Marketing by stefantking - Pearltrees

Marketing by stefantking - Pearltrees — Fri, 30 Dec 2011 17:19:31 +0000

[...] If you’ve done any research into marketing tactics, you might have come across white papers, hearing that they can be excellent tools to drive leads and sales. But what are they and how do you write one? While white papers can seem complicated, they don’t have to be. How to Write a White Paper [...]

By: How to Write a White Paper Template

How to Write a White Paper Template — Tue, 13 Dec 2011 07:14:18 +0000

[...] tips can help you in getting started in how to write a white paper template. Do note, however, that in order for the white paper to help you achieve your company’s [...]

By: How to Write a White Paper | Nicowrite's Lair

How to Write a White Paper | Nicowrite's Lair — Sun, 11 Dec 2011 02:59:49 +0000

[...] question in everyone’s mind is: “What are white papers exactly?” According to Jennifer Mattern’s post on Directory Journal, white papers are reports that are written to do two things: to inform and to persuade. She goes on [...]

By: Jennifer Mattern

Jennifer Mattern — Thu, 01 Dec 2011 12:51:50 +0000

In general you won’t share cons of your product in a sales pitch. And that’s what the last section of your marketing white paper is (and the only place in the white paper where your product should even be mentioned). I suppose it makes sense if the cons are minor and you plan to compare multiple options in the general solution section of the white paper before pitching the customer’s own product though.

By: carolyn

carolyn — Thu, 01 Dec 2011 00:18:33 +0000

Great article! One question. When writing a marketing white paper, do you include the “cons” of the product? My potential client wants a white paper that touts the benefits and I was wondering if a few mild “cons” would make it seem meatier? The cons for this industry are very minor but not sure if that’s important.
Thanks!

By: Jennifer Mattern

Jennifer Mattern — Thu, 03 Nov 2011 10:45:17 +0000

You’re very welcome Dave. I’m glad you found the information, and the style of the article, helpful.

By: David Hart

David Hart — Wed, 02 Nov 2011 15:09:52 +0000

Dear Ms. Mattern,

Thank you for your informative and concise article. It has helped me to understand what it means when someone refers to “white papers” and how they relate and compare to the military correspondence I routinely write and edit. Your writing style also appeals to me. Your casual approach and candor come through very strongly and give your prose a credibility I do not think can be faked. I almost feel it was written directly to me. Thanks for the help.
Sincerely,

Dave Hart

By: charles medlock

charles medlock — Sat, 15 Oct 2011 13:47:57 +0000

I like your face, and you write a darn good article.

Success,
Charles