• Directory Journal

marketing

Perhaps you’ve thought about writing and selling your own e-books as a new income stream. But did you know that by giving them away (or practically giving them away), you can turn e-books into incredible marketing tools?

Whether [...]

When we previously talked about how to write a white paper, we looked at the ways informational reports can be used as highly effective marketing tools. Marketing case studies are another popular informational marketing tool you can use [...]

If you’ve done any research into marketing tactics, you might have come across white papers, hearing that they can be excellent tools to drive leads and sales. But what are they and how do you write one? While [...]