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The Associated Press

Written by Hasan on November 18th, 2007 | No Comments »

When you need news, there is only one place to turn – the Associated Press. This is especially true if you are a news outlet reporting on foreign affairs. Increasingly, news outlets are relying on the Associated Press to find and report on international stories. Very few media centers even send reports to cover events overseas. They rely on news wires such as Reuters and the Associated Press, with AP holding the bulk of the responsibility.

What is the Associated Press?
The Associated Press is the largest and oldest news organization in the world. Founded in 1846, the Associated Press is a cooperative run by an elected board of directors. Founded in the United States, the Associated Press today has more than 240 international bureaus. The Associated Press seeks out and provides balanced and timely news reports, articles, video and photographs. On any given day, more than half of the world’s population reads, see, or hears material originating from the Associated Press.

What does the Associated Press do?
The majority of the Associated Press employees are journalists. A full 75% of all those associated with AP go out into the world to find, compile and report the news in one form or another. The Associated Press includes photo and video journalists, print journalists, television journalists and radio commentators. All of these seek out breaking news to share in four languages in 121 countries.

The Associated Press is known for balanced and fair reporting. There have been few scandals over the years pertaining to sources or retractions, such as the current discussion regarding the police captain, Jamil Hussein, but in the world of fast-moving media, this is to be expected.

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How to Use the Better Business Bureaus (BBB)

Written by Hasan on November 1st, 2007 | 2 Comments »

The Better Business Bureau in your area is just one of thousands throughout the country. The Council of Better Business Bureaus provides many excellent services to small businesses, and compliance with the Better Business Bureau (BBB) is desirable and respected among consumers. The Bureaus operate in the United States and Canada and offer a voluntary standard of operating guidelines and behavior to companies in any field of service. To use the BBBs, consider the following aspects and services offered:

BBB Reports on Companies
The Better Business Bureau has reports available on thousands of companies both in your area and nationwide. If you are considering working with another company or making a large purchase or service arrangement, the BBB can offer you information on the past dealing of the company in question. This is an excellent way to learn if a company has been ethical in their past dealings when making your decision.

By the same token, you can make reports to the BBB about other companies. While this is not the same as litigation, reporting unethical behavior to the BBB is enough to force some companies to behave more appropriately. Compliance with the BBB is not mandatory, however, so many of the most unethical companies are undisturbed by reports. If you were to research those companies, however, you will easily discover their misdeeds and proceed to take your business elsewhere. Read the rest of this entry »

How to Write a Press Release

Written by Hasan on October 16th, 2007 | No Comments »

A press release is an ideal way to generate interest in your company and announce newsworthy items to the media and public. You create a press release and then distribute it to media outlets in hopes of those outlets picking up the story, publishing it, and then marketing your website or business through their article.

A press release is a very specific type of document that differs a great deal from traditional advertising and articles. It has a specific format and includes items such as a summary, a boilerplate, and contact information. It should not be sensationalized, but rather present real news items in an interesting and concise way.

To Write a Press Release

Examine your motive for the release. Your press release must have a focus that is timely and worthy of attention. Newsworthy items include a new product line, a promotion or new employee, a change of address, a venue you’re sponsoring or a current event that ties into your business. Press releases are not sales letters or articles about what your business actually does, although a light handed overview is included at the end of the release.

Learn the required style of the release and begin writing. Editors are looking for news in small capsules. This is why most press releases fall around three hundred words. The press release contains the following sections: Read the rest of this entry »

Best Choices for Financing Your College Education

Written by Hasan on September 27th, 2007 | No Comments »

Financing for a college education is often one of the most important steps that people can make in their college career. It is important to make the decisions as to how a college education will be paid for, be it via personal expenses or through assistance. More times than not, it is through the latter that many college students will receive funding for their college educations.

Various Resources are Available for Financing Your Education

There are several choices that are best for a college education. These choices are typically through scholarships, grants, military funding, and loans. Scholarships are the widest received forms of college funding. Scholarships are often received while in high school, and in some instances, through special organizations for students that are returning to college. There are a lot of monies that are rewarded every year to scholarship recipients, all of whom greatly welcome the reprieve from paying the additional funds for school. This is typically the best choice for financing your college education. Scholarships are typically rewarded to individuals based on grades and community services. A scholarship is the best source for financing a college education since the monies do not have to be paid back.

Paying for Your College Education with Grants

Grants are another great way to receive financial assistance for your college education. For those that do not have the adequate financing for college, and if living at home your family does not make enough income, then grants are frequently rewarded. It should be noted that grants must be repaid, and not everyone that applies for a grant will be awarded money. Receiving a grant is still a form of assistance, and it often well received. Read the rest of this entry »

How to Choose a Student Loan Lender

Written by Hasan on September 27th, 2007 | No Comments »

Attending college is perhaps one of the most important educational moves and investments that a student can make. College is quite expensive, however, so student loans are often needed to help the college student pay for their financial responsibilities while attending school.

Various Methods to Receive Financial Assistance

There are various ways that a student can receive financial assistance for college funding. One of the most popular ways is through a student loan lender. A student loan lender can be in the form of a bank, a financing company, or through an individual lender, be it public or private. There are several key points that should be addressed when dealing with a student lender. Some of the items that can be of question for the student loan lenders are: can the lender meet all of your needs, what is the rate for interest and the terms applied, what does the loan application consist of, how do the repayment plans operate, what are the rewards that are given to those that pay the loans on time, and what are the methods that a loan lender can be reached. Read the rest of this entry »

Test Your Emotional Quotient

Written by Hasan on September 2nd, 2007 | 1 Comment »

Rate yourself on the following items on a scale of 1 to 5 (1 being the low and 5 high). This exercise aims at fact-finding and not fault-finding, and is intended to help you focus on areas for self-improvement.

1. I stay relaxed and composed under pressure

2. I can identify negative feelings without becoming distressed

3. I stay focused (not lost in unimportant details) in getting a job done

4. I freely admit to making mistakes

5. I am sensitive to other people’s emotions and moods

6. I can conceive feedback or criticism without becoming defensive

7. I calm myself quickly when I get angry or upset Read the rest of this entry »

Emotional Intelligence

Written by Hasan on September 2nd, 2007 | 2 Comments »

Emotional Intelligence is the capacity to recognize your own feelings and those of other people, to be able to motivate yourself, to manage emotions in yourself and in your relationships. Chris Walkins

History of ‘Emotional Intelligence’

In 1985 a graduate student in the USA wrote a doctoral thesis which included the term ‘emotional intelligence’ in the title. This was the first-ever-academic use of the term emotional intelligence, popularly known as EQ … Emotional Quotient.

Then in 1990 the research work of two American university professors, John Mayer and Peter Salovey, was published in two academic journal articles. Mayer (University of New Hampshire) and Salovey (University of Yale), were trying to develop a way of scientifically measuring the difference between people’s ability in the area of emotions. They found out that some people were better than others at things like identifying their own feelings, identifying the feelings of others, and solving problems involving emotional issues.

Since their work in 1990 these professors have developed different tests to measure what they call “emotional intelligence.” Because nearly all of their writings have been done in the academic community, their names and their actual research findings are not widely known.

Instead, the person most commonly associated with the term emotional intelligence is a New York writer named Daniel Goleman who had been writing articles for the magazine ‘Popular Psychology’ and then later for the New York Times newspaper. Around 1994, he was evidently planning to write a book about “emotional literacy.” For that book he was visiting different schools to see what programs they had for developing emotional literacy. He was also doing a lot of reading about emotions in general. In his insatiable thirst for reading, he came upon the work of Professors Mayer and Salovey. At some point it seems that Goleman decided to change the title of his upcoming book to “Emotional Intelligence”, and this book instantly became an international best seller.

In this book, Goleman has collected a lot of interesting information on human brain, emotions, and behaviors.

Definition

Emotional intelligence is the capacity for effectively recognizing and managing our own emotions and those of others.

Research and experience demonstrate that while some aspects of our personalities are fixed, the way we act out those qualities is ours to choose. In other words:

• We do not choose our characteristics, but we do choose our characters

• We do not choose many of the events of our lives, but we do choose how we react to them.

Emotions have the potential to get in the way of our most important business and personal relationships. According to Professor John Cotter of the Harvard Business School, ‘because of the furious pace of change in business today, difficult to manage relationships sabotage more business than anything else — it is not a question of strategy that gets us into trouble, it is a questions of emotions’. Read the rest of this entry »

Sales Objections are Sales Opportunities

Written by Hasan on August 6th, 2007 | No Comments »

As a salesperson, you put in a lot of time and effort to ensure that your product or services are needed by your prospect. However, no matter how compelling the need may be, no matter how excellent your product may be, prospects will always raise objections, and demand additional information. Consequently, you should welcome objections because once answered, they give you the potential energy to close the sale.

In selling, one definition of an objection, is ‘a reason given by the prospective customer why they are not ready to buy your product or service.’ Your success as a professional salesperson will depend on your ability to anticipate and handle a prospect’s objections. No matter how perfect your presentation is, at some stage, your prospect may raise an objection …. and how you handle it will make or break the sales game.

Anticipate Objections

Objections scare new salespersons because they are not sure they can find convincing arguments to overcome them. However, sales professionals have learned how to take the prospect’s objection and turn it around in order to close the sale.

As a sales professional, you will probably put a lot of time and effort into developing a winning presentation to ensure that your product or service is needed by the potential prospect. Yet no matter how persuasive your presentation may be, and no matter how convincingly you present your product or services, there will be objections and doubts.

An easy exercise for you to do before you make your presentation is to review it in detail. When you get to a point where you think there might be a customer objection, write it down on a separate sheet of paper. Continue doing this until you have reviewed the entire presentation. Once you have finished, give your presentation to a colleague, asking him to give you any objections that come to his mind. You might find other areas of objections to work on before giving your presentation to a prospect. When you think you have covered all possibilities where objections could originate, continue to work on the solutions. Practice your answers. You may not be able to come up with all of the answers to make your presentation ‘objection proof’, but you will surely have a command on the presentation and be ready with answers in case of an objection.. Read the rest of this entry »

How to Qualify Sales Leads & Prospects

Written by Hasan on August 3rd, 2007 | 2 Comments »

Qualifying leads and prospects is an important first step for anyone’s sales process. To be effective in selling you must have a good start and become as productive as possible in identifying qualified leads. This article will lead you through a step-by-step process of where to go for leads, how to get them, what to say when you have got them, and finally, how to get them to buy.

Introduction

Qualifying leads and prospects plays a very significant role in selling. Without a solid prospect list, it will be difficult to build a sales territory. Finding the potential prospects is one of the most critical phases of a salesperson’s work. If a salesperson is not vigilant, he will lose the potential customers to aggressive competitors. Sales prospecting has been compared to panning for gold. Just as a prospector digs for the gold, using his pick and pan, the sales prospector must also look for qualified prospects using his sales tools.

According to an authentic survey, out of every 100 prospects, there are probably ten who are qualified to purchase. Of those ten, there are probably only three who have the immediate need to buy. How do you find those three buyers? That is how the sales process starts.

Jack Staubach, in his book ‘Sell Like a Pro’ tells the story of a salesperson who worked for a business magazine in a major city. Each week the editorial staff covered a specific market segment in their Sunday edition; that is, one week they focused on insurance companies; next week they covered banks; third week they would cover the computer industry, etc. The salesperson, knowing the editorial schedule, contacted all of the computer organisations two months before the start of each editorial segment and sold the advantages of paid advertising in the computer edition of the magazine. The magazine, in a way did prospecting for him. However, it was the salesperson who went out to qualify those leads and found out who in the computer market was interested to advertise in the magazine. Read the rest of this entry »

Should You Get An Online MBA Degree?

Written by Hasan on July 24th, 2007 | 1 Comment »

An MBA certifies you as a master in business administration and is one of the most prestigious business degrees that you can have. Having an MBA gives you the opportunity to advance your career and increase your salary.

In 2006, MBA graduates expected an average base salary of $92,360 with an average signing bonus of $17,511. Their undergraduate counterparts who earned a bachelor’s in business administration expected to an average of $40,976 per year, according to College Journal. In terms of salary expectations, an MBA is certainly an asset.

Although the statistics don’t differentiate between starting salaries for those attending traditional brick-and-mortar college and online schools, an MBA is an MBA. If you earn an MBA online at a reputable school, it’s likely that your starting salary will be comparable to that of other MBA graduates. Read the rest of this entry »