Has someone asked you to write a LinkedIn recommendation for them? Are you not sure where to start, or just looking for tips to write better LinkedIn recommendations? Let’s take a look at why LinkedIn recommendations are important [...]
social media
You launched a new website or blog. You’re excited about it. You’re knowledgeable in your niche. Your credentials are fantastic. You know there’s a market out there for the information you’re providing (and a big one at [...]
Keeping the “Social” in Social Media: How to Interact with Your Customers Online
by Jennifer Mattern on June 22, 2009 · 6 comments
Companies are increasingly turning to the Web to reach their customer bases, in part to get in on the hype surrounding social media. Unfortunately though, using social media tools isn’t enough for effective PR or social media marketing. [...]
Online Press Release Distribution: 5 Tips for Getting it Right
by Jennifer Mattern on June 14, 2009 · 4 comments
Maybe you’ve just launched a new online business. Perhaps you’ve released a new, heavily-updated version of your commercial software package. Or maybe you’re ready to release the results of an industry survey conducted by your company. When your [...]
Social bookmarking. Social networking. Blogging. Microblogging. Are you using them all in your social media marketing efforts? What about online video, content aggregators, podcasts, social media news releases, forums, and photo sharing? Some people would have you [...]
A business is all about marketing. Even the best products and services fail if they are not promoted in a proper manner by reaching the customers. Social media helps build businesses gain responsive and highly targeted customers, while [...]
