Posts by: Jennifer Mattern
How to be a Transparent Blogger, Keep Readers Happy, and Keep the FTC Off Your Back
13 November 2009no responsesJennifer Mattern
Why do you blog? Is it because you have something to say? Because you want an audience? Because you want to make money? There's nothing wrong with any of those blogging motivations, and you can even have all three! One of the best, and simplest, things you can do to increase your audience, build more trust in your blogging community, and make more money blogging is to be transparent.
Let's take a look at what transparent blogging is, how you can do it, and how transparency can help you grow your blog.
What is Transparency?
Basically transparency means full visibility -- you're not trying to hide anything. In other words, if your company CEO were to write for the company blog under their own name and share their honest thoughts that would be relatively transparent. On the other hand, if that CEO were to then post a comment on that blog post under a different name to make it look like positive customer feedback, that would not be transparent -- it would be deceitful. Transparency is about being as open and honest as possible with your clients, customers, or audience, and doing so whether or not it always paints you in the most positive light. Continue Reading →
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