Posts by: Trina

ESPN Seeks to Control Employees’ Tweets

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How far should a company go to protect its brand? What aspects of the private, off-duty time of its employees can a corporation control in order to guard itself against those who would attempt exploit its trademark and sabotage its image? According to Jennifer Van Grove of Mashable (08/04/2009), the sports world seems to be on the front lines of brand protection from attacks via social media. Earlier this month, ESPN told its employees and players they are not allowed to post to Twitter about any topic other than ESPN when referring to sports. The fallout of the pronouncement came to a noisy, tense resolution after ESPN found it necessary to take to the Twitter boards to defend itself. In response to Van Grove's article, ESPN announced on Twitter it had revamped its original regulations regarding employees' use of Twitter and other social media. ESPN went on to explain its reasons for the latter declaration by asserting the company was engaging in brand protection. Other sports entities such as the Southeastern Conference and the National Football League have taken similar measures to protect their brands and trademarks, as well as the broadcasting rights of the television stations that transmit their sporting events. The SEC banned ticket-holders from using social media applications to post public updates of sporting events from within the event itself. Catalyzed by loud grumbling from fans, the SEC has come to a decision to permit brief updates via such social media applications as Facebook and Twitter. Live video will not be permitted. Continue Reading →
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BMW Quietly Seeking the Greenest Pastures

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In a historic era when most car manufacturers are having to re-invent everything short of the wheel, BMW is quietly but stealthily creeping ahead as the luxury car of choice for the environmentally-conscious individual who can afford a BMW. Every car manufacturer in the country is pulling their hair out, just trying to stay in operation. Meanwhile, BMW is modifying its line of luxury sedans to accommodate the demands of a green-thinking consumer public. While some car companies are just trying to keep their businesses from being swallowed up by the federal government, BMW is modestly winning the battle to be the greenest car company around, and possibly setting the stage for a luxury car coup.


According to an August 26th article from Bavarian Motorsports, BMW has gone far above and beyond the required in its drive to reach the admirable goal of being one of the top earth-friendly car manufacturers. The company has taken noteworthy steps to reduce its non-recyclable output as well as its consumption of natural resources. By diverting a methane source near its South Carolina factory, the company is able to harness more than half the energy required to operate the quarter billion square foot plant. The feat will save the company a cool couple of millions of dollars a year and reduce toxic CO2 emissions to equate planting nearly 25,000 acres of trees a year. The corporation is making three quarters of a billion dollars in energy- and cost-efficient  improvements to the plant. Proactive steps are being taken to reduce water consumption and hazardous chemical waste production. BMW has the first sun-powered trash compactor in use in an automobile production factory in the United States.


According to its South Carolina plant's corporate website, the company's commitment to becoming increasingly self-sustaining has led to installation of machinery at the South Carolina plant that has affected a 16% increase in energy efficiency. The nod from the EPA only adds another feather in BMW's cap as recognition of its efforts in the clean-car initiative. The website of the South Carolina plant proudly asserts it recycles nearly all the scrap materials left over after the car manufacturing process. The company has ceased using Styrofoam and has instead begun to use a more earth-friendly padding material.


BMW supports environmental initiatives within the community as well. In South Carolina BMW provides corporate funding to support nature conservancies, cultural reinforcement programs, and wildlife federations. It employs corporate initiatives to promote funding for conservation education, as well as supporting education through grants and scholarships. The company annually awards individuals who show outstanding patronage for the state of South Carolina through proactive work preserving the indigenous culture, history and nature of the state. There is an on-site butterfly farm and numerous birdhouses across the campus. BMW has accomplished the safe preservation of the natural wetlands bordering the land around the South Carolina plant.


You can find more about automobiles and clean cars at professional freelance blogger Trina L. Grant's website. Check out her blog, Destination Freelance, for more samples of her writing.


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Ford Hoping to Put a Spark in the Clean Car Initiative

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If you build them, they will need a place to re-charge. The race is on to build a car that will satisfy the environmentally-conscious and be family-friendly at the same time. Ford, ever on the forefront of car manufacturing, built its own version of the electric car. Now all the company has to do is figure out where to plug them in. It seems some very brainy person at Ford forgot to plan where the little roadsters are going to get more power from when they are out on the road or in otherwise less-than-ideal locations for charging the cars' batteries. Homeowners with garages and exterior electrical outlets might not be in quite the quandary as those who live in apartments. What about when people take trips away from home? Hence, Ford has to find charging stations. Or build them.

The cars are assembled, now they just need places to recharge. Someone has to pay for charging stations to be constructed. Thus there is a familiar paradox that often plagues the world of business and impedes progress. Someone has to put up the capital for the charging stations to be built, so consumers will feel secure purchasing an electric car knowing there will be readily accessible places where they can plug their cars in. However, no one wants to invest if they are not assured of a solvent return. Now is when we need some Bruce Wayne of the financial world to swoop in and save the day. Well, T. Boone Pickens and Warren Buffet don't exactly bring to mind Bruce Wayne, but they could probably afford to invest in something like electric car charging stations. Would it be worth it to them, though? Would there be cogent remuneration to justify their investments, or would some crazy event like, say, an oil strike in South America have Americans looking to the jungle to see if any relief from interminably high gas prices was forthcoming? Continue Reading →
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SEC Relaxes Regulations About Social Media at Sporting Events

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There is a certain irony in watching two American passions, one old and one new, collide and find it difficult to co-exist. Such appears to be the case for social media and the Southeastern Conference. Considered the proud daddy of a handful of powerhouse football teams, the regional United States collegiate sports association has made its mark in university-level athletics, bringing names such as Paul “Bear” Bryant, Bobby and Terry Bowden, and “Shug” Jordan to mind. As devoted as Buckeye fans may think themselves to be, they have nothing on the beef-eating farm boys of Alabama who know the life histories of Jesus and Bear Bryant before they can walk. These die-hard fans wean their babies off the bottle with Georgia Bulldog sippy cups, while some proudly carry their Florida State handbags and wallets. They are serious about their sports. As such, they like to talk about the  SEC a lot. Lifelong season-ticket holders who proudly shout the latest results of the game from the tailgate party to the family member at home with a broken leg have embraced communications technology as a method of being able to exchange information about their team at a moment's notice from their bright orange telephones playing a blaring version of Tennessee's fight song. As Daniel Howell and Sean Garmer reported in College News on August 15th, ticket-holding fans of the Southeastern Conference can still have their phones at games and sports events, but they better not try to use the video camera on them.

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Reawakening an Old Issue for New Technology

The average internet user probably does not give a moment's thought to internet neutrality, or even know what it is, for that matter. It is an incendiary topic causing much fervor on Capitol Hill, in the recording industry and certainly in cyberspace. The most current controversy involves the Internet Freedom Preservation Act of 2009, a proposed amendment to the outdated Communications Act of 1934, archaic legislation that essentially prevented publicly-funded radio from being used for commercial purposes.


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Enter the political arena of the late 1990s when legislators began a major overhaul of the Federal Communications Commission. In 1996 began the first real attempt at major modifications of the original bill. The passing of the Telecommunications Act of 1996 began to open the doors for more free-market opportunities in communications. In 2008, Senator Edward Markly, a Democrat from Massachusetts, introduced more proposed legislation to the original bill of 1934. This proposed amendment contained provisions in it meant to appease opponents of the original plan from 1996. It would greatly expand the jurisdiction of the Federal Communications Commission to cover data transmission by a vast array of media venues. The bill, called HR 5353: The Internet Freedom Protection Act of 2008, was introduced on February 12, 2008. The bill essentially prevented misuse of power by major internet service providers. Proponents asserted the bill would promote fair-market values in the exchange of data transmitted over the internet. The relatively short proposal was succinct and direct in its language, despite the shady areas of opinion of its validity as a plausible, cause-worthy statute. It sought to strengthen the Federal Communications Commission's control over internet data in addition to telephones, television and radio. Opponents cited risk of privacy invasion and the breakdown of capitalism, charging the bill would block the fair market system by putting a strangle-hold on the rights of telecommunications companies to offer exclusive deals to certain advertisers. By June of 2008, the Recording Industry Association of America had voiced its own concerns about piracy in a written letter to Congress that resulted in Senate Hearings on the matter. Despite their concerns, the RIAA was still in full support of the bill. Unfortunately for Senator Markly, the bill failed.


Not to be dissuaded from his cause, Markly began another round of bargaining when he introduced yet another bill proposal on August 1, 2009. The newest bill, and the source of all the current controversy, is HR 3458, otherwise known as the Internet Freedom Preservation Act of 2009. The amendment proposes legislative restrictions on internet companies to prevent them from slowing competitors ads on their site, or blocking them all together. Supporters of the amendment assert the protection of capitalism and free market enterprise. This time, Markly has made a few concessions to the amendment, in order to appease opponents of the bill and hopefully change their minds and garner their support. Markly hopes to convince his naysayers passing the bill is a matter of protecting our right to freedom of speech. Opponents say constitutional law covering freedom of speech only covers rights being threatened by the government, not disagreements in business practices. The main point proponents of the bill wish to emphasize is the role of the internet as a part of our integral infrastructure, as important to our continuity as a society as electricity and roads.


The question becomes, then, what is the the extent of the importance of the internet in our lives? How essential to the survival of our society has the internet become? Has the internet, to so much a degree unstoppable (YouTube anyone?), become such a gargantuan entity in and of itself that it no longer falls under the same jurisdiction as other media venues? Will the feds have to move over and let the cyber-geeks drive once the controls are too complicated for politicians to operate?


Trina L. Grant is a professional freelance writer and editor. You can find more samples of her writing as well as more information on legislation and communications on her blog, Destination Freelance and her website.


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