Eric

In the past, we’ve talked at length about the reasons for and benefits of guest blogging. Now, if you’re considering getting into guest blogging, you’ll…

The last time I wrote about email marketing on here, I discussed several tips for writing better email subject lines. We’ve also given you some…

It seems like any time we talk about blogging, we only discuss the benefits and reasons for blogging. It’s rare that we look at potential…

When a new visitor lands on your website, what’s their reaction? Does your website instantly gain their trust? Or does it have the opposite effect:…

If you’re a blogger, you know that readers are bound to criticize you at some point. They might criticize you for your opinion on a…

Getting ready to write a press release to generate coverage for your company? Before you put pen to paper (or fingers to keyboard), take a…

The success of both your organic SEO and your PPC campaigns rely directly upon keyword research. Target the right keywords, and you’ll get quality traffic…

If you’re running an email marketing campaign, your first challenge is always getting people to actually read your emails. Without a decent open rate, your…

Over the past few years as a freelance copywriter, I’ve worked on hundreds, maybe even thousands, of projects. During this time, I’ve developed a specific…

Writing headlines isn’t some mystery that’s impossible to understand. In fact, it’s easy to write effective headlines when you avoid these 5 common mistakes. • Mistake…