Choosing the best Internet Marketing Tactics for a Website

When running a website or online business, it’s important to choose the best Internet marketing tactics, which will offer the biggest reward in traffic or income compared to the amount of time or money invested. This is called getting a good ROI (return on investment) from your Internet marketing tactics.

There are many common, and general, forms of Internet marketing, and most can work for a wide variety of websites and online businesses through the different Internet marketing tactics available in each. These are some of the basic types of Internet marketing:

1. Email Marketing – email newsletters, coupons and offers, etc.
2. Search Engine Optimization (SEO) – link-building, keyword optimization, etc.
3. Search Engine Marketing (SEM) – search engine advertising, etc.
4. Viral Marketing – video / file-sharing, tell-a-friend, etc.
5. Affiliate Marketing – having others sell your products for a percentage
6. Online Advertising – banner ads, text link ads, sponsorships, etc.
7. Online PR – online press releases, blogging, etc.

There are a few steps in choosing the best Internet marketing tactics for a website or online business:

1. Choose a niche or industry.
2. Identify the target market.
3. Determine what most influences that target market.
4. Evaluate the competition’s strengths, weaknesses, and their marketing tactics.
5. Create an Internet marketing plan, including a marketing budget.

As a part of creating an Internet marketing plan, list all possible Internet marketing tactics that fit your budget and have the potential to reach your target market. Once you have a master list of potential Internet marketing tactics, run each through the following checklist to narrow down the best options, and create your final list of Internet marketing tactics for your website or online business:

__ Will reach the target market.
__ Will be able to influence the target market.
__ Has been used in this niche or other niche’s targeting a similar market successfully before (better if it’s been used to target a similar market, but never exactly done in the current niche)
__ Will set the website apart from the competition.
__ Will fit within the Internet marketing budget for the site.

Written by
Hasan
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4 comments
  • I am currently working on generating income online. I was wondering what you think about advertising. I know you said you need to come up with a plan that fits your budget and I was wondering if it is a good idea to stick to one sort of advertising method (if it is a proven technique such as T.V. or radio) and get good at it or if you should just start trying a bunch of different things and see what is getting the best results and then refine that method?

  • I am currently working on generating income online. I was wondering what you think about advertising. I know you said you need to come up with a plan that fits your budget and I was wondering if it is a good idea to stick to one sort of advertising method (if it is a proven technique such as T.V. or radio) and get good at it or if you should just start trying a bunch of different things and see what is getting the best results and then refine that method?

  • You have a couple of choices to make with any online campaign:

    Do I outsource to a company, and if so how do I know they are good?
    Do I hire someone or promote or assign someone in house, and if so how do I effectively manage and evaluate their performance?
    Do I do it myself?

    Too many people jump in with no plan. The Marketing Plan is the most important part – to it first. And make SOFTWARE part of your plans. The time you spend researching tools to manage, track, and evaluate your campaigns will pay for itself over and over.

    I read a lot of “fluff” articles written by people who really have no idea what they are doing, and I must say that’s its refreshing to find legitimate information in such a concise article.

  • You have a couple of choices to make with any online campaign:

    Do I outsource to a company, and if so how do I know they are good?
    Do I hire someone or promote or assign someone in house, and if so how do I effectively manage and evaluate their performance?
    Do I do it myself?

    Too many people jump in with no plan. The Marketing Plan is the most important part – to it first. And make SOFTWARE part of your plans. The time you spend researching tools to manage, track, and evaluate your campaigns will pay for itself over and over.

    I read a lot of “fluff” articles written by people who really have no idea what they are doing, and I must say that’s its refreshing to find legitimate information in such a concise article.