Internet Marketing Strategies For The Entrepreneurially Challenged

Marketing is a process of promoting and raising awareness of a company’s product and services. Marketing is a critical segment of every business that requires serious attention. The continued popularity of Internet marketing provides another opportunity for the business to market their products and services. Internet marketing plays a vital role for most business types.  The reason that this is appealing is that many customers prefer the convenience of shopping online.

In what way does Internet marketing affects business performance?

Internet or online marketing can attract more people who would be in a position to raise brand awareness. Online marketing provides an opportunity for relationships to be built between sellers and buyers. Additional benefits include reduced overhead costs and enhanced personalization opportunities, in dealing with the clients (i.e. social media and customer support).

What marketing strategies can a business use to boost sales and brand awareness?

Online marketing allows businesses to grow and increase their authority. There are more opportunities to engage with clients using online marketing (compared to traditional marketing). Traditional marketing should not be ignored or discarded, even if Internet marketing seems complicated at first. Companies should make every effort to enhance their online marketing skills.

Content marketing

Content marketing is a process of publishing informational content elements that are relevant to the company’s product or service. This type of marketing aims to turn prospects into customers, and attempts to build trust with the customers, with customer loyalty as the final goal. Content marketing allows companies to attract an audience that hopefully helps to boost their product sales. Pitching their product every time they interact with their audience can be an annoying interruption to that audience. A good content strategy includes delivering relevant, valuable information to the company’s prospective customers.

Social media marketing

As of January 2014, 74% of online adults from 18-65 years of age are using social media. Social media marketing is one of the most effective ways of promoting a company’s product or service. Social networking sites are used by most companies to get real-time engagement with their potential clients. Effective social media marketing strategies help businesses grow and elevate sales. Popular social sites like Facebook, Twitter, and Instagram serve different aspects of the overall company’s objectives.  It is a cost-effective method of marketing when done correctly.

Affiliate marketing

Affiliate marketing is a performance-based marketing that enables companies to offload marketing efforts in exchange for sharing the sales, via commissions to the affiliates.  Business people compensate their affiliates based on how effective they are.  This effectiveness is measured in sales brought to the company by way of the affiliates.  Affiliate marketing also raises awareness of the company and its brand.

Email marketing

Buyers want to feel that they are an important part of the company. When a company has a personal connection with its customers, there is an opportunity to build trust.  Developing an effective email marketing strategy means sending valuable information with a compelling call-to-action that will encourage an authentic interaction with customers.

Search engine optimization

If the company wants to do well in SERPs (Search Engine Results Page), then they need to set up a good SEO (Search Engine Optimization) strategy to help their website to appear in the top listings.   Part of the strategy should include the use of relevant keywords. Developing an effective SEO strategy is time-consuming. However, having a powerful SEO strategy is of the essence of what is needed to boost traffic to your site and raise site ranking.


Written by
Cheryle Ramos
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