Despite changes to search engine algorithms, link-building is still essential in Search Engine Optimization (SEO) and will be for a long time. Links are the basic relationships on the web, the simplest formula for estimating a site’s relevance and popularity.

It’s more than just quantity that counts, however. Current, more sophisticated Google algorithms place more emphasis on trusted links and have devalued the links that really shouldn’t count. Links backed up by verified user data, domain age, and other factors have more juice. Follow the tips below to build better links. And if you’re not sure what exactly link-building is, start here.

Build a “101” List

You’ve probably noticed that many popular articles have a number in the title. Sure the 7, 10, and 20 tip articles are easy to read, but those 101s have a level of authority behind them. (Check out my 101 Proven Marketing Tips for Small Business on a Budget.)

Create a List of Experts in Your Field

Those on the list may even take the time to send you a little link juice, but it also shows that you know the leaders in your industry. Here are 30 Marketing Experts to Watch.

Create Quality, Easy to Understand Content

Consider adding a blog to your website or write articles for Ezine. Bonus points if you write for an online version of your industry journal. If what you write is really good, people won’t be able to resist linking to you. So write well and write often. Make yourself more reputable by having a real picture of yourself and PLEASE take the time to proofread.

Consider Pay per  Click (PPC)

Pay Per Click or PPC campaigns can generate a bump in your traffic. The more people that visit your site, the more people can link to it. Similarly, ask your friends and other webmasters to link to you wherever appropriate. And don’t forget to get links from any associations or chambers of commerce that you’re a member of.

Hire a Professional

Of course, one of the easiest ways to build links is by hiring a professional. Your Internet marketing pro can help build links for you. But a really good one is also knowledgeable in offline marketing and traditional Public Relations. She could help you with press releases and article marketing, too.

Ideas? Thoughts? Please share in the comments below.
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Written by
Terra L. Fletcher
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