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How to Monitor What Others Are Saying About You, Your Brand, Business or Products

Negative reviews
Credit: ©Depositphotos/aliced

Whether you like it or not, people ARE talking about you online. The best defense is a good offense and the first step is to learn how to find out where so you can respond intelligently.

There are now many tools that allow you to graph whether
comments about you are positive, negative or neutral.

You can find these by searching for social media monitoring solutions. For the purposes of this post I will use graphs generated by Alerti, one of many companies that make this type of tool. Because many have never seen a social media monitoring tool, first let’s watch a short video about how to use it:


Now that you have an idea how these tools work, once you have some searches set up in your account you can quickly generate graphs showing the results.  In the example below we can see these breakdowns for where people are talking about that topic:

  • 35.66% of the online mentions occurred at Twitter
  • 33.33% are on blogs
  • 20.93% were shared as images on sites like Flickr or Instagram
  • 7.36% occurred on News sites
  • .78% were discussions on Facebook
Visual showing where people are talking online
Click the image to see another graph in a post about the same topic.

The only way to really understand how to do something is to jump in with both feet and just do it. Alerti is one of the easier to use Social Media Monitoring Solutions and they offer a free trial.  Their trials are usually 30 days, but if you enter the bonus code (like a discount code) alertivideo you will get a full 90 days to experiment with it for free.

DISCLOSURE:  I used Alerti as my example because I have access to that tool and am somewhat familiar with how it works. They did not pay me to write this post and they do not know I’m publishing it.  The best way to show someone how something works is to actually SHOW them. There are many other similar tools you could use.


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