Social networking sites (such as Myspace, FaceBook, and Orkut) allow Internet users to form communities online quickly and easily, from groups of friends to business networking. These groups of networked individuals, often in similar demographic groups, have become [...]
June 2007
Search engine optimization, or SEO, is the process by which webmasters and online business owners get their websites to rank highly in SERPs (search engine results pages) for keyword phrases that are both heavily searched for and related [...]
Online advertising offers advertisers, both online and offline, an opportunity to reach very specific niche audiences and target markets that wasn’t previously possible outside of perhaps the niche and trade magazine market. The biggest difference between niche online [...]
Online PR (online public relations) is about using the Internet to connect with a website’s or business’ key publics or audiences, to build awareness and increase exposure, to build and maintain an image and brand trust, and to [...]
Drafting an Internet marketing plan is an important step in launching a website or online business. Understanding the site’s target market, competition, marketing budget, strengths, and weaknesses allows for the best Internet marketing tactics to be chosen to [...]
Whether you’re launching a simple website or a large e-commerce website, identifying a website’s target market from the start is an important step in business planning. Successful websites put their effort into reaching a very specific target market, [...]
Email marketing includes much more than just sending email newsletters to website visitors. Email marketing is an important type of Internet marketing, and allows webmasters and online business owners to use inexpensive direct marketing and relationship marketing tactics [...]
When running a website or online business, it’s important to choose the best Internet marketing tactics, which will offer the biggest reward in traffic or income compared to the amount of time or money invested. This is called [...]
Branding, or brand marketing, is a basic concept in marketing. Essentially, branding involves marketing materials and tactics that help to build and maintain an image with a company’s, or website’s, target market. Branding on the Web is about [...]
Article marketing involves the process of publishing articles to article directories, e-zines, or websites as a marketing tactic. The two biggest marketing benefits of article marketing are link-building and reputation-building within a niche. Here are the basic steps [...]
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