There are certain rules and guidelines to SEO. Black hat and white hat aside, much of SEO is done through keyword optimization on the site as well as generating links back to the site from other sources. But according to some, there can be too much of a good thing. If you are so focused on producing pages of keyword rich content that your site becomes repetitive or pattern based, you might be throwing up a flare to Google and other search engines that your site is essentially spam.

Spam Sites
Google penalizes spam sites when it finds them (and feels like it.) If Google feels like your site follows the pattern of spam sites, you will most likely find your site and all your hard work booted off results pages. Characteristics of spam sites include highly repetitive pages often created as duplicates of a template to increase the amount of content on the site. Content is keyword laden gibberish, and the overall offerings of the site contain little or no value to visitors. Why create a spam site? To have visitors click away from it, preferably onto your Adsense or other ads cluttering up the perimeter of the page. Or to sell paid links – many paid links. (more…)