Archive for July, 2008

Going Beyond Keywords With Semantic Web!

Monday, July 21st, 2008

Is the World Wide Web entering a new phase? Most online users at some point or the other wonder what the Internet is going to be like in the future.

While the first phase made information easily available, the second, known as Web 2.0, taught users how to interact with that information, with several new concepts, such as social networking, collective intelligence and web as a platform, which are well-known by their street names Google Maps, Wikipedia, Facebook and others. After Web 2.0, what next?

When has the internet ever stagnated? There has always been something new happening around the corner, something else that made life much easier and better than ever before.

Web 3.0, also termed as the Semantic Web by Tim Berners-Lee, the inventor of the World Wide Web, has arrived with all the glory of its predecessor.

Currently, people can link a web page to another page but cannot link the data together. Data has to be retrieved by going through the links and looking for the information within the links.

Search engines are used, by typing in the keywords and getting the links, which lead to related information. They do not provide the data itself but bring back the links to that data.

In Semantic Web, machines can do what humans do. They can read the web pages and interpret them. Semantic web thinks much beyond keywords and looks at natural language processing, which means users can type in the question completely and not just the keywords, to retrieve information. (more…)

How Blog Farms Are Aimed To Work!

Tuesday, July 1st, 2008

We are not talking about poultry or vegetables here. However, when we search on a search engine for “farm blogs,” most of the results that come up are blogs about different kinds of vegetable farms, chicken farms or even owl farms. However, turn it the other way round and type “blog farms” and you are taken into the world of blogs pertaining to internet marketing.

Blog farming has been around for a few years now. For people who are not aware of what blog farming is - this practice is nothing exotic and just a collection of blogs that are created to get back links to the sites.

Blogs are created and populated with unique content and then they are used to build back links to a destination money site, which is an AdSense site.

People who are into blog farming aim at getting the seemingly invaluable back links by the “blog and ping” method. This is said to get the sites crawled by search engine spiders and the AdSense pages indexed quickly and into the SERPs. This method is also said to make the search engines immediately notice whenever content is posted in the blogs as well as make them follow all the back links to the sites.

Many blogs within the blog farms cleverly (or is it detrimentally?) use actual content that is available through RSS feeds from other blogs or from other free sites. With so many blog farmers out there on the Web, this means that if someone is actually posting unique content on their blogs, there is every chance that some blog farmer or some such internet marketer grabs (steals) the content and repackages it. These people may not even credit the owner of the content. (more…)