http://www.dirjournal.com/articles/a-behind-the-scenes-look-at-my-copywriting-process/ Wed, 08 Feb 2012 20:59:37 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.dirjournal.com/articles/a-behind-the-scenes-look-at-my-copywriting-process/comment-page-1/#comment-23869 Kelli Schmith Fri, 15 Jan 2010 18:15:12 +0000 http://www.dirjournal.com/articles/?p=1156#comment-23869 Solid post and exactly what I was looking for to add to my MarCom Essentials page on FriendFeed. Thanks! We can't abandon the discussion around core MarCom skills. Solid post and exactly what I was looking for to add to my MarCom Essentials page on FriendFeed. Thanks! We can't abandon the discussion around core MarCom skills.

]]> http://www.dirjournal.com/articles/a-behind-the-scenes-look-at-my-copywriting-process/comment-page-1/#comment-23864 Yours Sincereley Fri, 15 Jan 2010 14:39:19 +0000 http://www.dirjournal.com/articles/?p=1156#comment-23864 Related to point one on 'what is important' to your target audience, you have to focus on either solving a problem, avoiding a problem or increasing thier pleasure. For example, your product or service may save them time. You need to focus, not on the time, but on what they could DO with that time - hence all the 'lifestyle' type adverts for what otherwise may be fairly dull. Related to point one on 'what is important' to your target audience, you have to focus on either solving a problem, avoiding a problem or increasing thier pleasure. For example, your product or service may save them time. You need to focus, not on the time, but on what they could DO with that time – hence all the 'lifestyle' type adverts for what otherwise may be fairly dull.

]]> http://www.dirjournal.com/articles/a-behind-the-scenes-look-at-my-copywriting-process/comment-page-1/#comment-23866 Tweets that mention A Behind the Scenes Look at My Copywriting Process -- Topsy.com Fri, 15 Jan 2010 12:21:42 +0000 http://www.dirjournal.com/articles/?p=1156#comment-23866 [...] This post was mentioned on Twitter by Brian Cassingena, Pat Belliveau, Tee Johnson, Joseph V Albarez, andrew washington and others. andrew washington said: A Behind the Scenes Look at My Copywriting Process: If you enjoyed this post feel free to stumble, delicious, or s... http://bit.ly/7xdtWW [...] [...] This post was mentioned on Twitter by Brian Cassingena, Pat Belliveau, Tee Johnson, Joseph V Albarez, andrew washington and others. andrew washington said: A Behind the Scenes Look at My Copywriting Process: If you enjoyed this post feel free to stumble, delicious, or s… http://bit.ly/7xdtWW [...]

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