Press releases are often lumped together as one single tool in PR writing or publicity. However, there are many different types of press releases, all with their own rules, formats, and other subtle differences in how they convey [...]
Many press releases look the same. Journalists, and even bloggers, can receive dozens (or hundreds or more) of press releases daily. Because press release writing can be simplified with press release templates, and because press releases can be [...]
There are plenty of tips available about how to write a press release. Instead, let’s look at some press release “sins,” with these five easy ways to have a press release ignored by the media.
1. Forget to [...]
Even though there are many different types of press releases, all press releases should include several common components. Here are the basic components of a press release, and what should be included in each section:
Release Time – [...]
Press releases are the most common form of PR writing. Sometimes called news releases or media releases, press releases are a media relations tool used to pitch a newsworthy story about a business, website, or person to journalists [...]
A media advisory, like a press release, is used to send newsworthy (or “timely”) information to members of the media. However, media advisories are more highly specific. Media advisories tend to deal with event news, and serve as [...]
A feature, in PR writing, is similar to a press release in that it’s a story pitched to members of the media in hopes of getting exposure for a person, organization, or website. Features can also be formatted [...]
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