Driving Search Engine Traffic To Articles!
Monday, August 11th, 2008Internet opens the doors to a worldwide audience; if they can find the website. People search for all sort of things on the search engines, such as Google. This is the search engine traffic that visits the web pages on the websites or blogs in search of information.
What are people looking for? How do they find it? These become the two most crucial questions that need to be asked when trying to direct traffic to a website.
Let us first understand that this search-engine based traffic is free traffic and to gain access to this traffic, a webmaster has to work at two levels; the setting up of a perfect content management system and at the article level. Both become very important.
Here let us see from a writer’s perspective, at how a good article needs to be written to attract quality search engine traffic.
Out of the three sources for traffic; friends of the webmaster who come directly to the website; people who come to the site by following links at other sites; the traffic that is directed by the search engines to a particular article becomes very important. A decent website is said to be one that can attract search engine traffic, which is at least half of all the traffic.
Search engine traffic comes to different pages within the website and it solely depends on the content within the web pages. It thus becomes important that every article on a site draws some traffic to the site. (more…)