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Branding

Top Five Ads (A Marketing Consultant’s Perspective)

by Terra L. Fletcher on June 2, 2011 · 0 comments

in Branding, Content, Design and Usability, General, Internet Marketing

I love ads. No, really – I do.

I watch movies for the previews, I watch TV for the commercials (OK, I watch the Super Bowl for the commercials). As a marketing consultant I pay attention to ads [...]

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Match Your Print Branding with Your Web Branding

by Kristin Page on January 25, 2011 · 5 comments

in Branding, Internet Marketing

Photo Credit: koekiehaas on Flickr

Print Marketing has been around for centuries. These days most companies have some form of print marketing standard that is in place. It might be as simple as colors that [...]

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Brand Marketing and the Solopreneur

by J. Mattern on October 7, 2009 · 5 comments

in Branding, Self Employment, Social Media

If you work as a freelancer or other type of solopreneur where you market your products and services based on your name (rather than a company name), your name is your brand. What people think when they see [...]

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Get Interviewed Online: Why and How?

by J. Mattern on July 22, 2009 · 6 comments

in Blogs, Branding, Internet Marketing

Whether you want to promote a business or improve your own professional visibility, being interviewed online can help. You want to make yourself available as an authority source in your industry, but how do you go about [...]

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Taking Advantage of User-Generated Content Sites

by Alysson Fergison on March 30, 2009 · 5 comments

in Branding, Internet Marketing

There is no question that the nature of the Information Age has changed the face of marketing forever.  Businesses big and small finally understand that having a website isn’t an option – it is necessity.  There isn’t a [...]

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Using Logo’s Avatars and Favicon’s for Consistent Branding

by Michael Gray on January 28, 2009 · 2 comments

in Branding

Creating a consistent brand, whether its for personal or corporate branding, can be a key feature to making you or your company stand out as a reputable source of information. For this article I’ll be taking a look [...]

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