I love ads. No, really – I do.
I watch movies for the previews, I watch TV for the commercials (OK, I watch the Super Bowl for the commercials). As a marketing consultant I pay attention to ads [...]
Content
Content marketing has always been important in conveying authority status in business. But the term itself is newer given its rise during the social media age because of the ease of creation, consumption, and interaction.
Today let’s talk [...]
Blogging can be a lot of fun. But what happens when you run out of ideas? Then it can become frustrating and more difficult to want to sit down and write. Don’t worry! No matter how much you’ve [...]
We’ve already established that linkbait is not a dirty word. But how can you make it work for you? More specifically, how can you create successful linkbait for your blog or website when it seems that everyone on [...]
Storyboards are visual aids generally used when creating a movie. They lay out the major action within different scenes of the film and make a movie look like a graphic novel while in its pre-production stage. This helps [...]
When a new visitor lands on your website, what’s their reaction? Does your website instantly gain their trust? Or does it have the opposite effect: causing the visitor to think you’re a spammer who’s going to rip [...]
Blogs are great. They inject a certain amount of personality into our day — often more than we’ll find in more formal writing. While I won’t try to paint all blogs into a box, I want to talk [...]
Over the past few years as a freelance copywriter, I’ve worked on hundreds, maybe even thousands, of projects. During this time, I’ve developed a specific copywriting process I use to make sure I cover all of the bases [...]
Writing headlines isn’t some mystery that’s impossible to understand. In fact, it’s easy to write effective headlines when you avoid these 5 common mistakes. • Mistake #1: Not communicating a benefit—If you want people to read your copy, you [...]
Does your page title need to match your H1 tag, or can you vary them for increased SEO results?
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