It’s true. Bigger is not always better. And such is the case with email subscription lists. Now don’t misunderstand me, of course we all want fat, profitable email lists. However, the truth is, your list could [...]
Email Marketing
Spam can be seriously annoying. I recently moved my business email accounts to a new host where my former spam settings obviously were reset. And wow, was I ever astonished by how much spam came through! It’s amazing [...]
I don’t know about you, but I’ve been inundated with spam lately. I’ve seen an increase of spam on Twitter. I’ve been hit with a wave of LinkedIn-related spam (via email), and due to switching Web hosts and [...]
Email marketing has grown to become one of the most powerful direct marketing methods available today. In 2009, email marketing earned about $45 for every dollar spent on it. With such a high ROI (return on investment), [...]
The last time I wrote about email marketing on here, I discussed several tips for writing better email subject lines. We’ve also given you some tips on building opt-in email lists to improve your online marketing. These are [...]
The Directory Journal is happy to announce the release of our first free e-book! This e-book serves as a basic introduction to writing four common types of Web marketing and PR copy — basic Web marketing copy for [...]
If you’re running an email marketing campaign, your first challenge is always getting people to actually read your emails. Without a decent open rate, your campaign won’t have a chance of getting off the ground. That’s why it’s [...]
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