By now, you probably already know the main benefits of using online press releases to promote your business. If optimized properly, an online press release can rank highly in the search engines and build your collection of back [...]
PR Writing Basics
Pitch letters are letters personally written to individual journalists, writers, or editors (and more recently website owners and bloggers) that pitch a specific story idea to them for coverage.
Differences Between Pitch Letters and Press Releases
Pitch letters [...]
Press releases are the most common form of PR writing. Sometimes called news releases or media releases, press releases are a media relations tool used to pitch a newsworthy story about a business, website, or person to journalists [...]
A media advisory, like a press release, is used to send newsworthy (or “timely”) information to members of the media. However, media advisories are more highly specific. Media advisories tend to deal with event news, and serve as [...]
A feature, in PR writing, is similar to a press release in that it’s a story pitched to members of the media in hopes of getting exposure for a person, organization, or website. Features can also be formatted [...]
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