I used to run a PR firm, and I still do a good deal of PR writing. Press releases are naturally something I come across a lot with my client work. While there are plenty of mistakes [...]
Press Releases
“Google can make or break my business, so I have to do whatever they say.” I can’t even count how many times I’ve heard similar things from small business owners and webmasters. Do you know what I [...]
The Directory Journal is happy to announce the release of our first free e-book! This e-book serves as a basic introduction to writing four common types of Web marketing and PR copy — basic Web marketing copy for [...]
Getting ready to write a press release to generate coverage for your company? Before you put pen to paper (or fingers to keyboard), take a look at these 8 common press release writing mistakes. Avoiding them can be [...]
An op-ed is an opinion piece, often published in newspapers, and more recently in online publications. The term “op-ed” means opposite the editorial. In newspapers, it describes the common placement of an op-ed piece being on the page [...]
Press releases are often lumped together as one single tool in PR writing or publicity. However, there are many different types of press releases, all with their own rules, formats, and other subtle differences in how they convey [...]
Many press releases look the same. Journalists, and even bloggers, can receive dozens (or hundreds or more) of press releases daily. Because press release writing can be simplified with press release templates, and because press releases can be [...]
There are plenty of tips available about how to write a press release. Instead, let’s look at some press release “sins,” with these five easy ways to have a press release ignored by the media.
1. Forget to [...]
Even though there are many different types of press releases, all press releases should include several common components. Here are the basic components of a press release, and what should be included in each section:
Release Time – [...]
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