According to destination CRM, “CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer satisfaction, loyalty, and advocacy. True CRM brings together information from [...]
General
What is it?
I love ads. No, really – I do.
I watch movies for the previews, I watch TV for the commercials (OK, I watch the Super Bowl for the commercials). As a marketing consultant I pay attention to ads [...]
Memorial Day may very well be the most important, significant holidays celebrated within the United States, and it is definitely one of the most underrated. When we think of Memorial Day, most of us envision the beginning [...]
We love our dogs, it’s part of what makes us “human”. No really– Before you roll your eyes, just think about it. There is no other animal on earth with the same relation we humans [...]
These days it seems like everyone and their mom thinks they’re a professional SEOer. So what do they do? They find relevant keywords and then they pack them in their content like sardines in a can. The result [...]
Unless you’ve been living on another planet for the last few years, you know Twitter is blowing up. And not only is it being used for entertainment, but i’ts proving to be a great marketing tool for [...]
As the saying goes, “everyone’s got to start somewhere.” And blogging is no different. Everyone begins as a blogging newbie. And everyone makes mistakes. The key is to recognize where you went wrong, change it, and learn [...]
I’m sure by now you’ve heard about Google Instant, where Google displays results as you type in your search query rather than waiting for you to finish. (I guess Big G’s mommy never told him it was rude [...]
Storyboards are visual aids generally used when creating a movie. They lay out the major action within different scenes of the film and make a movie look like a graphic novel while in its pre-production stage. This helps [...]
Improving your website’s usability is often the first step towards increasing conversions and ROI. Besides actual usability testing, a great way to understand what users are doing on your site is to watch their actual behavior patterns on [...]
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