Comments on: SEM for Mom and Pop: Turning Big Challenges into Golden Opportunities

By: Nazar Adodis

Nazar Adodis — Wed, 08 Dec 2010 05:09:00 +0000

Amazing write-up man, I extremely like the look and also the feel of this kind of Marketing tips page.
in future Companies are struggling to understand what search engine marketing mix they should use to make their brand successful in the online world.

By: Hire Web Developer

Hire Web Developer — Tue, 07 Dec 2010 07:17:00 +0000

Nice articles, SEM is the best way to marketing in online. so its a best idea for market the mom & pop business. thanks for your wonderful sharing.

By: Australian SEO Company

Australian SEO Company — Wed, 11 Aug 2010 08:50:03 +0000

on point 2 – generally social media should really have personal touch, not just marketing your stuff and all but also like sharing deeper info, well i'm not saying the crucial ones, and also interact with the people liking your fan page or following you on twitter, many failed to do this

By: Deneen Wilson - Typing Bug Virtual Assistant Services

Deneen Wilson - Typing Bug Virtual Assistant Services — Mon, 09 Nov 2009 20:52:40 +0000

I would love to be able to find how to market to the mom & pop businesses and offer virtual assistant services. This niche of client is my passion; however, due to limited funds, rural location and non-internet capabilities, it is hard to advertise and find these clients.

By: Deneen Wilson - Typing Bug Vir

Deneen Wilson - Typing Bug Vir — Mon, 09 Nov 2009 20:52:00 +0000

By: Four Great Social Media Articles

Four Great Social Media Articles — Tue, 09 Jun 2009 20:26:40 +0000

[...] you don’t know what Twitter IS yet, this should work for you, Her directions are that clear.“Never in the last 100 years of business has there been such an even playing field for moms an… This article basically sums up why I’m going around telling everyone I’m a social media [...]

By: So Where Have I Been and What Have I Been Up To at SEO Pro

So Where Have I Been and What Have I Been Up To at SEO Pro — Wed, 24 Dec 2008 07:00:57 +0000

[...] Search: Video. Also you can read Using Social Media as a Sales Channel by Shana Albert, and SEM for Mom and Pop: Turning Big Challenges into Golden Opportunities by Melanie Nathan. Barry Welford is also on board none of hos posts have published yet though, but [...]

By: So Where Have I Been and What Have I Been Up To

So Where Have I Been and What Have I Been Up To — Fri, 05 Dec 2008 18:20:45 +0000

By: internet marketing strategy | Digg hot tags

internet marketing strategy | Digg hot tags — Tue, 02 Dec 2008 03:37:17 +0000

[...] Vote SEM for Mom and Pop: Turning Big Challenges into Golden Opportunities [...]

By: Justin Boeckman

Justin Boeckman — Mon, 01 Dec 2008 20:29:40 +0000

I agree with everything above but I think item number 1 is hard for mom and pops to accomplish. Most of the time they are already wearing too many hats and trying to learn a new trade could be overwhelming if not impossible.

I would suggest hiring a consultant to give them a base knowledge, then use that base to grow upon. They will probably also want to invest in a good content management system or have someone handle the HTML changes, as this too can become time consuming and bothersome.