Comments on: Should Your Small Business Have a Blog?

By: robate159

robate159 — Thu, 28 Jan 2010 16:15:51 +0000

Small business

Small Business owners are largely forgotten. Thats why I only focus on them. I have experience several members of my family file bankruptcy due to small business failures. I also I suffered through 2 destroyed businesses due to failure however, in my failings I have learned some of the secrets to success. (Who can say they know it all?
What I like about small business owners is that they are not afraid to take huge risks and lay it all on the line. But, I agree they do need a lot of help with their marketing. I think having them go the social media and email route is not only the least expensive but its also the most effective. Thanks for the stats!.........

www.onlineuniversalwork.com

By: robate159

robate159 — Mon, 25 Jan 2010 16:59:46 +0000

Small business

1. Often we forget the little guy, the SMB, in our discussions of the comings and goings of the Internet marketing industry. Sure there are times like this when a report surfaces talking about their issues and concerns but, for the most part, we like to talk about big brands and how they do the Internet marketing thing well or not so well.

2. The Center for Media Research has released a study by Vertical Response that shows just where many of these ‘Main Street’ players are going with their online dollars. The big winners: e-mail and social media. With only 3.8% of small business folks NOT planning on using e-mail marketing and with social media carrying the perception of being free (which they so rudely discover it is far from free) this should make some in the banner and search crowd a little wary…….

www.onlineuniversalwork.com

By: robate159

robate159 — Tue, 19 Jan 2010 16:05:08 +0000

By: robate159

robate159 — Sat, 16 Jan 2010 10:52:54 +0000

Small business

With Facebook and Twitter being among the leaders of the Social networks, marketing as a small business is being transformed..
Respondents according to the Vertical Response survey appear to need some differentiation with the use of SE marketing and Social media Marketing

www.onlineuniversalwork.com

By: Todd M Hebert

Todd M Hebert — Mon, 28 Dec 2009 02:07:38 +0000

A blog is importnat in many aspects. Customer relations and communications. I do agree that you must be careful however as blogs can hurt you if not done properly.

By: gerald | link company

gerald | link company — Mon, 14 Dec 2009 04:05:37 +0000

Blog is very beneficial to business. But one must understand the risks. Not all blogs are useful, other blogs might lead your company into destruction. It pays to be careful, so one must be able to learn blogging. The article is a big help to those small business and even the big ones in creating a blog.

By: Matt

Matt — Tue, 21 Jul 2009 19:17:43 +0000

Setting up a blog for your small business might come with risks, but that’s not the only way a small business can gain a marketing advantage with the advent of Web 2.0. For example, making a video to put on YouTube and AdWido can be relatively simple but effective.

By: Deborah

Deborah — Tue, 21 Jul 2009 14:42:21 +0000

This is one great read. You have all the more established the importance of blogging for businesses. The insights are just ingenious. This is indeed something that everyone should read.

By: Jenn Mattern

Jenn Mattern — Fri, 17 Jul 2009 21:31:02 +0000

The risks are very real, and the bigger the company the bigger those risks are. Remember that blogs aren’t all about “quality content.” That would summarize the purpose of a niche blog, but company blogs are completely different animals. They’re about corporate communications, company news, etc. They’re generally subject to things like legal review or guidelines from the legal dept. (in the larger companies) where smaller niche blogs aren’t. They’ve caused PR disasters for companies in the past, and it’s in every business’ interest to have their PR people walk them through some of those case studies (like the Walmart exec ghostblogging fiasco quite a while ago) before they jump in. I agree that the pluses outweigh the risks for MOST businesses, but I don’t know a single reputable PR / SM consultant who would say blogging is right for all of them. And keep in mind, it’s not a matter of poor time management of execs. To seriously and properly manage a corporate blog takes a great deal of time, and that’s something most CEOs have very little of (if any at all). In some cases ghostbloggers or others in the company can step in, but it’s just not realistic for every business.

By: Susan Fuller

Susan Fuller — Fri, 17 Jul 2009 15:48:19 +0000

IMHO the pluses far outweigh the risks most of which are totally avoidable. Observing intellectual property rights and offering quality content pretty much takes care of the problems. And if you execs don’t know how to manage their time then you have bigger problems that whether to blog or not.