• Directory Journal

Sales and Marketing

Perhaps you’ve thought about writing and selling your own e-books as a new income stream. But did you know that by giving them away (or practically giving them away), you can turn e-books into incredible marketing tools?

Whether [...]

If you’re a book lover, you probably know that all Borders stores are closing. This weekend I went to the nearest store to check out the liquidation sale. And I have to say, I wasn’t that impressed. Books [...]

Despite the fact that social media marketing seems to monopolize internet marketing conversations lately, it’s far from your only option. For example, email marketing can still be a highly effective way to communicate with an audience, drive traffic, [...]

When we previously talked about how to write a white paper, we looked at the ways informational reports can be used as highly effective marketing tools. Marketing case studies are another popular informational marketing tool you can use [...]

Your ad is visually appealing. You paid hundreds or thousands of dollars for it. It has been printed in magazines and newspapers or played on television and radio. You turn on your open sign the day of [...]

Using YouTube could pay off big time for your business. Industry experts agree that search engines love video, which could result in higher Google rankings. So how should you get started? YouTube is the number one video-sharing site, [...]

 

Is your small business constantly struggling to find ways to get its name out there? Are you trying to trim your marketing and PR budget so you can outlast this recession?

Well, there’s good news. Now [...]

 

In business, there are 2 words that can go a long way to keeping customers happy and loyal. The words? Thank you. As simple as it might sound, customers love feeling appreciated. And taking the time [...]

When this post topic was agreed upon weeks ago, I had a very specific plan in mind. I wanted to talk about the constant claims of sexism in social media that I hear from colleagues — not enough [...]

According to the Bureau of Labor Statistics and PayScale, the best jobs in America currently are as follows.  If you have an educational qualification and experience in IT or healthcare, it’s going to be a cakewalk [...]