Category Archives: Social Media Marketing

The Little Fish Guide to Niche Dominance

 

little fish guide to niche dominance

Credit: BigStockPhoto.com

You launched a new website or blog. You’re excited about it. You’re knowledgeable in your niche. Your credentials are fantastic. You know there’s a market out there for the information you’re providing (and a big one at that). Yet you can’t seem to make a dent in the overall market share. The big dogs are already more established and reasonably well-known — the “go to” sites. Your target audience doesn’t know about you. You aren’t ranking well in search engines. People aren’t linking to you, sending you targeted traffic. You’re not getting type-in traffic. How exactly are you supposed to compete with more established sites?

Don’t worry. It can be done. Continue Reading →

How To Achieve Success In Your Career With The Help Of Social Media!

 

Credit: fredcavazza (via Flickr)

Credit: fredcavazza (via Flickr)

The saying “It’s not what you know but who you know” makes all the difference. Today, there are more ways than ever to influence getting a job than there have ever been.  Thanks to social media, the people who know about you have increased.

Social media provides the necessary tools to empower you to get ahead of the rat race, and is proving to be invaluable for career success. Social media is all about soft sell and this leaves an impact on people’s mind, thus building your brand.

You will have to become an invaluable asset to others and be the person they go to for a specific skill. Use free social media to advertise your brand and position yourself as a provider.  This is how you are connected to human resource managers who are hiring, recruitment agencies and business owners.

You have to establish your online identity through social networking profiles, blogs, videos and podcasts.  They are a source for people to find and connect with you. You can use these social media tools to project the appropriate image and be hired for a position that is aligned with your interests.  Most prospective employers use social media to find the person they are looking to hire.

This is free and inexpensive sharing of your accomplishments with the world and your prospective employers.  The main investment is your time.  Time to jump on the social media bandwagon. Continue Reading →

Keeping the “Social” in Social Media: How to Interact with Your Customers Online

Credit: Ilker

Credit: Ilker

Companies are increasingly turning to the Web to reach their customer bases, in part to get in on the hype surrounding social media. Unfortunately though, using social media tools isn’t enough for effective PR or social media marketing. You have to use them well.

What does that mean? How can your company use social media “well?”

For starters, you need to keep it social. That means you should be engaging in conversations with members of your target market (whether they’re potential customers or existing customers–or users, visitors, readers, or whatever else applies to your company). Continue Reading →