Supersized America – The Bigger The Better?
Wednesday, November 12th, 2008
While we all think that Wall Street greed and the huge pay packets of “fat cat” speculators and bankers brought about the worst economic crisis since the Great Depression of the 1930s, the actual cause is entirely different. This was said to be just the trigger of the real cause, which is US gluttony.
America has gotten used to stuffing itself. You would understand if you had seen the 2004 documentary, “Super Size Me,” by Morgan Spurlock. It conveys the consequences of gluttony.
What does supersizing mean? It refers to the American habit of “supersizing” all the fast foods and getting consumers to opt for the bigger sizes for reasons of “economy” or savings. You would have seen the pricing policy adopted by most fast food sellers. The bigger the size, the lesser you pay. This psychological trigger works wonders and consumers end up being the scapegoats opting for bigger sizes while the people selling them laugh all the way to the bank.
In fact, Morgan Spurlock, the film-maker practically tested this by surviving on a diet of three McDonald meals a day, for thirty days. The result was drastic – he ended up heavier by 11.1 kg. This weight gain was the least of his worries. He also developed all sorts of health problems; such as high blood pressure, psychological disorders and liver problems. Coming back to normal was a long and arduous task, which included a rigorous detoxification program for 14 months.
This experiment brings to light America’s insatiable appetite, not only for food but for everything, right from gas-devouring cars to climate-controlled condominiums. United States’ consumption levels far exceed its population, which is only 5% of the World population. America consumes 24 percent of the world’s energy. It is said that an average American consumes as much energy as 13 Chinese, 31 Indians, 128 Bangladeshis or 370 Ethiopians. (more…)





