eCommerce is a large part of the online world and steadily growing stronger. Sixty percent of small merchant companies have an online presence and a huge number of websites are devoted to item sales. Online sales have grown in the United States from $12.3 million in 1999 to over $130 million in 2006. 2007 looks to be even greater.

The Evolution of eCommerce
Shopping online has grown considerably. At its inception, those comfortable with the internet were willing to spend money over the computer. But many were hesitant about using a credit card online or worried about the reputation and delivery options of online retailers.

Overtime, these fears were put to rest for many customers. Safe credit cards and bank accounts were developed and many websites became members of trusted organizations or affiliated with larger companies that inspire trust. Most traditional retailers have online presences and smaller niche stores have risen in popularity as well.

The internet has opened a new world of product reviews and hard-to-find options for discriminating shoppers. More people than ever are searching for new products, reading customer and professional reviews and then buying from trusted online vendors. Shopping online has become an accepted and commonplace mode of purchasing. (more…)