eCommerce has been a very large part of the internet since its inception. Hard to find products or sizes are always available online, and the stores never have lines or close. Now, online consumers want more than clear pictures of merchandise and snazzy descriptions. They want reviews.

Product reviews are nothing new. Consumer Reports has had a magazine dedicated to reviewing popular products for years and industry magazines report on products or merchandise constantly. Then a new trend started online.

Consumer Reports and other sites still had expert reviews of products. These sites were heavily searched for comparison shopping and information. But visitors were starting to look at a new form of review. They wanted to know about other buyer’s actual experience with the product. (more…)