Getting ready to write a press release to generate coverage for your company? Before you put pen to paper (or fingers to keyboard), take a look at these 8 common press release writing mistakes. Avoiding them can be [...]
The success of both your organic SEO and your PPC campaigns rely directly upon keyword research. Target the right keywords, and you’ll get quality traffic from customers who are ready to buy your products and services. Target the [...]
If you’re running an email marketing campaign, your first challenge is always getting people to actually read your emails. Without a decent open rate, your campaign won’t have a chance of getting off the ground. That’s why it’s [...]
Over the past few years as a freelance copywriter, I’ve worked on hundreds, maybe even thousands, of projects. During this time, I’ve developed a specific copywriting process I use to make sure I cover all of the bases [...]
Writing headlines isn’t some mystery that’s impossible to understand. In fact, it’s easy to write effective headlines when you avoid these 5 common mistakes. • Mistake #1: Not communicating a benefit—If you want people to read your copy, you [...]
When you first start a blog, you’re overflowing with excitement. You’re ready to share your thoughts with the world, and you might even have visions of making a lot of money with your blog. Fast forward a few [...]
Web usability is about providing the best user experience possible. The easier your website is to use, the likelier it is that your visitors will convert into customers. Ignoring usability guidelines, on the other hand, greatly increases the [...]
By now, you probably already know the main benefits of using online press releases to promote your business. If optimized properly, an online press release can rank highly in the search engines and build your collection of back [...]
Finding the right WordPress theme for your blog can take hours. After all, there are thousands upon thousands of free WordPress themes all across the internet, and browsing through all of them to find something you enjoy can [...]

Dealing with Criticism on Your Blog
by Eric on March 15, 2010 · 7 comments
in Blogs
If you’re a blogger, you know that readers are bound to criticize you at some point. They might criticize you for your opinion on a certain subject, your style of writing, or for making a factual error [...]