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We’ve already established that linkbait is not a dirty word. But how can you make it work for you? More specifically, how can you create successful linkbait for your blog or website when it seems that everyone on the Web is doing it these days? After all, isn’t the point to stand out?
Yes. Yes it is.
Fortunately linkbait can still be very effective, and it’s still possible to stand out amongst the crowd. It’s all in how you look at it.
The Two Types of Linkbait
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Linkbait is often talked about in a negative light because of one type of linkbait — the sensationalist variety. These are articles and blog posts that use very hyped up headlines to get your attention and attract almost automatic links and sharing (because let’s face it, sometimes people really don’t read past the headline). For example you might see a post called “Facebook Now Commands 41% of Social Media Traffic.” The key with these types of posts is that the content rarely backs up the title’s claim (and you can see a more detailed breakdown of that issue in the post linked above).
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by Terra on July 12, 2010
By: Terra L. Fletcher, owner Fletcher Freelance (Yes, I am on facebook.)
Why Social Media? Why facebook?
As a freelance writer and marketing consultant specializing in all things online, I often tell my clients, “Social media is not going away. You need to pick one venue to do – and do it well.”
The advantage of facebook is the huge audience. In March 2010 facebook surpassed Google as the most visited site on the web. If you can’t find a social media network that fits your demographic or target market, try facebook. In the last six months 35-54 year old users have increased 276%. Those 55 and older have increased 194%. Although young females still take the lead, this is slowly leveling out.
Getting Started
To create a facebook page for business, you need to first create a personal account. (Don’t worry; your business page need not reveal you as the owner of the page.) From the log-in page click on “Create a Page.” This prompts you to enter information about your company. You may wish to adjust your settings to “unpublish” while working on your page. Once you have finished editing your page, make sure to publish it.
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Email marketing has grown to become one of the most powerful direct marketing methods available today. In 2009, email marketing earned about $45 for every dollar spent on it. With such a high ROI (return on investment), it’s clear that when leveraged properly, email marketing can get huge results for little investment.
Of course, to get those results, you have to build your email marketing campaign correctly. And achieving this starts with avoiding these common email marketing mistakes.
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Make no mistake. There are plenty of good, even great, SEO companies out there that use proven techniques to get results for their clients. But far too often our industry is given a black eye by shady SEO companies ripping clients off for thousands of dollars with nothing to show for it.
Whether you’re just now looking for an SEO company or you’ve been with one for a while, you need to be on the lookout for these 7 signs of a sketchy SEO provider.
1. They promise specific rankings—Your SEO company doesn’t run Google. So, no matter what they say, there’s no way they can guarantee your website will reach a certain position in the search results. If your SEO company is making this promise, run away as fast as you can. They’re liars.
2. They can’t show you proof of their past work—You want to make sure the SEO company you hire has actually gotten results for their clients in the past. The best SEO companies have detailed case studies showing where the client’s website was before they started working on it and where it is now. If your SEO company can’t show you proof of their work, I recommend taking your business elsewhere.
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You don’t read much about article marketing anymore. A lot of people look down on article marketing. They think it’s an outdated technique that just doesn’t get results. They think it’s a marketing technique only used by spammers.
And they’re wrong.
The truth is article marketing still works. Sure, there are a lot of people out there who do it all wrong, but you don’t have to be one of them. If you do it right, article marketing can still help you build your online presence and drive traffic to your website.
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Photo by TrueFalseFilmFestival
Storyboards are visual aids generally used when creating a movie. They lay out the major action within different scenes of the film and make a movie look like a graphic novel while in its pre-production stage. This helps the director and cinematographer plan out the various shots needed to make an interesting and well thought out film that is unified in its presentation and has scenes that work only to push the movie forward.
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Credit: DanieVDM (via 
