Guest blogging is a big topic in the internet marketing community these days. Many have started to realize all of the benefits that can be obtained through guest blogging. And it’s not just about being a guest blogger posting on other websites; it’s also about letting others guest post on your blog.
Benefits of Accepting Guest Authors
Opening your blog up to guest authors can provide you with a range of benefits that include:
Generating new content for your blog Giving your readers a fresh perspective Driving new traffic to your website Creating valuable relationships with other bloggers Positioning your [...]
How to Sell on Facebook Using the News Feed
More than one billion people have a Facebook account and 58% of those are active daily. These users represent a potentially massive audience for your business. Small business owners have found a way to capitalize on this audience using the feature that is the bread and butter for Facebook as well – the news feed.
History of Selling on Facebook
Mass retailers often attempt to sell by featuring products in their posts with links back to their main site. This method has one fatal flaw – it forces the user [...]
LinkedIn – primarily known as a job-hunting site – recently purchased the newsreader app, Pulse. LinkedIn’s objectives to improve engagement will provide more insight to recruiters, keep users on the site longer, and improve the profitability of LinkedIn
LinkedIn is often described as a place to put your resume online, but the networking site wishes to transform into a useful resource for people working in any field. The slower-moving social network is getting a big push in momentum by Pulse.
What is Pulse?
Pulse is a three year old app that will be used to provide a fresh content stream [...]
Google+ Local rolled out to replace the old Google Places product. This directory of local businesses includes contact information, maps, descriptions, pictures and reviews. But if you aren’t taking an active role in managing your Local+ page, Google will do its best with information gathered from around the web.
Just as you wouldn’t want an outsider managing your website, you shouldn’t allow Google to be the master of your Local+ page.
Let’s take a look at the steps you can take to properly optimize your Google+ Local page.
How to Set Up Google+ Local Pages 1. Find Your [...]
There is a good deal of discussion in SEO circles currently about disavowing links. If you are concerned by what you may have read, this article may well put your mind at rest. For most people, it is not necessary to disavow links. In the rare cases where it is, you probably already know you need to do something. Either you have received a notification from Google about questionable links, or you may have noticed a dramatic reduction in the ranking of your web pages in keyword search reports.
To clarify this discussion, it may be helpful to remind [...]
If your eye was drawn to the title of this post, I wonder what you were expecting to see. Perhaps most of those who are now viewing this post had Google in mind. We will get to that discussion shortly, but before that let us look at the simple question as set out.
Paid Links In A Non-Google World
So forgetting Google for the moment, what exactly is a paid link? On any webpage, a link, or hyperlink to be more precise, if clicked takes you to another webpage on another web site usually. The fact that someone may [...]
Our topic here is those online “water cooler” sites where you can discuss what interests you with kindred spirits. There are many such places but what they all have in common is that you will find threaded discussions organized into categories. Someone starts a discussion and others join in. If you are a Googlephile, then possibly you instantly thought about Google Groups.
No We’re Not Talking About Google Groups
You can be forgiven for thinking Google Groups because if you go to that website here is what you will see.
Welcome to the new Google Groups
The new Google Groups [...]
Pay per click advertising is still one of the most effective ways to drive highly targeted traffic to your website so you can generate leads and make sales. An effective PPC campaign can generate a great return on investment, but as you probably know, running a profitable PPC campaign takes some hard work. One of the most important pieces of your PPC campaign is your ad copy. Your ads are what will attract attention and drive clicks to your landing page. If you don’t have great ads, you won’t get the clicks you want, you may attract untargeted traffic, and [...]
If you needed any confirmation that Google dominates the Search field, the latest search figures will convince you. As Forbes tells us, comScore’s February Search Query results have Google increasing its share from 67.0% in January to 67.5% in February. Microsoft edged up from 16.5% to 16.7% while Yahoo! decreased from 12.1% to 11.6%.
Even more dramatically, netmarketshare.com shows the following data for the Mobile/Tablet Search Engine Market Share in February, 2013.
Search Engine Total Market Share Google – Global 86.77% Yahoo – Global 5.31% Bing 1.93% Baidu 0.69% Ask – Global 0.36% AOL – Global 0.03%
These results happen [...]
As Forbes put it, Google has mounted a Strange Attack On Bloggers And The Public Internet. Not surprisingly there has been a massive reaction to the Google Reader shutdown:
Does Google understand the concept of corporate social responsibility? That seems to be the basic question around the company’s strange decision to shut down a tiny service that serves as a major audience conduit for many thousands of bloggers, citizen journalists, and self publishers.
Google has stated that it will close Google Reader as of July 1. Google has not given very compelling reasons for this except to say that it [...]
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