It’s another new month (a new year actually!), so it’s time to share some recent search and social media stories with you. This month we have our usual players in Google and Facebook. And we have a few updates from other social media sites as well — from SOPA protests to design changes.
Here are some of the stories that got our attention over the last few weeks.
1. Google+ Pages See Changes
One of the biggest problems with the launch of Google+ Pages was the fact that only the page owner was allowed to serve as an administrator. In other words, if you hired a marketing firm to set up your page, only one of you could update it. [...]
Social media helps you stay in touch with friends and family. You can use social media tools to stay on top of news and updates from your favorite companies or celebrities. You can use social media to promote your business and connect with customers. But did you know social media can also help you save money?
Let’s look at three things social media offers that can help you do that.
Company Social Media Offers
Some businesses offer special deals to their social media followers. If you follow their account or page or update stream, you might get special coupons or offers not made available to other customers. Or a company might give you advance notice of an upcoming sale, giving [...]
The holiday shopping season seems to come to a close almost as quickly as it begins. Yet it’s a time of year retailers rely on. If you want to increase last minute holiday sales online, fortunately there’s plenty you can still do before the holiday shopping season passes you by. Don’t leave your sales figures to chance. Use your online presence to increase holiday sales today.
Here are some simple ideas you can implement on your own website to attract more last minute holiday shoppers this year.
10 Tips to Drive Last Minute Online Sales for the Holidays
Push gift card sales — instant or scheduled email delivery for even the latest shoppers. Offer last minute offers to [...]
Every month we highlight some of the biggest news in the search and social media industries, bringing you stories you might have missed (and giving you the opportunity to share others we might not have seen). It’s that time again!
In fact, it’s our last update of the year. So let’s see what giants like Google, Facebook, and Twitter have for us this month with stories to send off 2011.
1. Twitter Launches Brand Pages
I guess Twitter was feeling a little left out with all the hype around the new Google+ brand pages finally launching. So they’ve decided to launch their own version to stay competitive. Two of the biggest benefits for brands are the ability to make your [...]
Whether you’re an affiliate who makes money promoting other people’s products or you run an affiliate program of your own, you can’t escape social media. Social media tools like Twitter or your favorite social network can both help and potentially hurt affiliates.
Let’s look at both sides of the issue — how you might benefit from social media as an affiliate and how a company’s social media activity could hurt your own affiliate sales.
How Social Media Can Help a Company’s Affiliates
As an affiliate, here are a few ways social media can help you:
You can reach more people about promotions (although you should always disclose the affiliate relationship). Social media can help you build a bigger audience for [...]
What is it?
According to destination CRM, “CRM, or Customer Relationship Management, is a company-wide business strategy designed to reduce costs and increase profitability by solidifying customer satisfaction, loyalty, and advocacy. True CRM brings together information from all data sources within an organization (and where appropriate, from outside the organization) to give one, holistic view of each customer in real time. This allows customer facing employees in such areas as sales, customer support, and marketing to make quick yet informed decisions on everything from cross-selling and upselling opportunities to target marketing strategies to competitive positioning tactics.”
Salesforce’s objectives are, “Sell more effectively with better sales tracking and real-time visibility. With Salesforce, every step of a sale—from phone calls and [...]
If you too have been waiting with baited breath to see how to use Google Plus for business, I have your answer. Google Plus is completely open to the public (invitations are not required) and Google Plus Pages are now here. In addition to circles to inform your friends, coworkers, and family with the messages you’ve written just for them you can show support to and follow your favorite businesses. Connect with your favorite clothing line, bands, coffee shop, and more.
For local businesses and globally recognized brand names, Google Plus Pages have been introduced, worldwide. Now you can share with individuals who are passionate about what you do. It’s social media marketing at its finest, real relationship building and [...]
Each month we update you on what’s going on in the search and social media worlds. It’s that time again! Over the last several weeks, most of the news seems to have come from Google’s neck of the woods — largely due to the much-anticipated launch of G+ Pages.
From that change in the social media world to branding changes from two big players in the search industry, here are some stories you might have an interest in.
1. Google Plus Launches Pages for Businesses
The biggest news in the social media world lately was the launch of Google Plus Pages. Google upset some business owners previously when they were told not to sign up for Google Plus because the [...]
Social media enables us to share our every thought on a whim, with anyone from friends to fans we don’t even know. That doesn’t mean we should share freely all the time. Some things other people don’t want or need to know. And sometimes it’s just about your timing.
Let’s focus on the latter.
How One Social Media User Put Facebook Over Family
Several months ago a relative of mine found out that her sister was pregnant. But she didn’t hear it from her sister directly. She didn’t even hear it through loud-mouthed family members who couldn’t hold their tongues. She found out she was going to be an aunt by stumbling across her sister’s Facebook update.
On one hand [...]
Each month we take a look back to reflect on recent news in the search and social media industries. It’s that time again! The last few weeks have been hopping with news all throughout the tech industry, from Facebook’s F8 conference to the sad passing of Steve Jobs. Let’s turn our attention to some of the social media and search news you might have heard about, and some stories that might have gotten lost in the mix.
1. New Facebook Features Launched — Timeline, Subscriptions, Friend Lists
Some of the most talked about changes in the social media world recently have been Facebook’s new features. For example, Facebook overhauled friend lists to give users Google Plus’ Circle-like features — the [...]
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Tips for Optimizing for Universal Search: Video
6 Classic Articles Every SEO Should Read
What's New in Search and Social Media? -- January 2012
How Social Media Can Help You Save Money
How to Drive Last Minute Online Sales Before the Holidays
What's New in Search and Social Media -- December 2011
How Social Media Can Help and Hurt Affiliates
How Social Media Can Help You Save Money
How to Drive Last Minute Online Sales Before the Holidays
What's New in Search and Social Media -- December 2011
How Social Media Can Help and Hurt Affiliates
What's New in Search and Social Media? -- November 2011