Twitter is recognized as one of the best viral marketing tools. So if you have a good post you think might go viral, Twitter is your best bet to attract people’s and ‘linkers’ attention to it.
One of the most important steps in turning Twitter into an effective viral marketing tool is to make the sharing process “smooth” – and a good Twitter button inviting nicely to spread the word can be highly effective.
Buttons That Encourage Readers to Tweet Your Posts
Tweet this! is a fairly popular WordPress plugin that lets users easily Tweet each post of the blog. It works like any social bookmarking button that allows to share a story with two clicks. It re-directs you to your Twitter home page and redirects a Tweet containing the post title and link; all you have to do is to click “Update”:
It also includes support for Plurk, Yahoo Buzz, Delicious, Digg, Ping.fm, Reddit, and StumbleUpon.
Referrer Detector (not a button, but should be mentioned here) identifies users coming from Twitter (as well as other platforms) and shows them a personalized message to encourage to Tweet this post:
“Hello fellow Twitter user! If you find this page useful, why not share it on Twitter?”
Create the Button Yourself:
All you need is this code:
<a href=”http://twitter.com/home?status=Currently reading <?php the_permalink(); ?>” title=”Click to send this page to Twitter!” target=”_blank” rel=”nofollow”>Share on Twitter</a>
And use Photoshop or other editor to create the button image.
Add Tweetmeme Button
Tweetmeme offers cool buttons that invite to retweet the post. It generates a tweet that addresses @tweetmeme – this allows the service to rate the story and also to display the retweet count. It also automatically shortens the post URL via Bit.ly
Buttons that Increase Your “Followship”
Twitter Counter is the button that shows how many people are already following you on Twitter and invites the visitor to join them. The psychology is similar to revealing your blog RSS subscription: if your blog has a lot of subscribers, it must be really useful and high-quality and chances are, many people will feel inclined to subscribe too. So if you have a solid followship on Twitter, revealing the stats will encourage more people to follow.
Another third-party service to consider is ‘Twit this‘ – but it seems to require registration.
Cool collections of Twitter buttons:
Twit Stamp (also not a button, but really cool one) generates a cool widget containing a link to your profile and your most recent Tweet. The widget is available in multiple sizes and colors:
More reading on integrating Twitter to your site:
- 181 Free Twitter Buttons, Badges, Widget and Counters to Help You Find Followers;
- Important Social Networks
- 101 Social Media Tools for Social Media Marketing and More by Social Implications
Post image source: mynameiskate.ca