As an entrepreneur, freelancer, or a blogger, you understand that the Internet is one of the most powerful resources that you can employ to get your message out there. It is also a valuable tool to use to sell your product. Now, more than ever, we have tools that allow us to be a celebrity in our own right and to launch just about anything, from the comforts of our home office, or even our pajamas and the comfy chair.
This position (websites, blogs, social media, and the Internet as a whole) puts you directly in contact with thousands of people who serve as your potential audience. With the right content and marketing, your articles could go viral and you will be honored for your achievements, something that you have likely been yearning for for a long time.
But as always, you are still learning and there are a few things that you need to know about wielding the Internet and drawing traffic to your website or blog. And, just when you figure it out (or so it seems), it appears like there is one piece missing and you are not sure what that one piece is.
Step 1 >> Establish Yourself As A Subject-Matter Expert
When people come to a website in pursuit of answers to their questions, something that they want to know is who is writing all of this stuff. They want to know if the author knows what they are talking about or just rambling nonsense. As you write more about your industry, you need to establish yourself as an expert. You can achieve this by writing long-form content. There are enough articles on the Internet that only touch on the surface of a topic. If you produce something that really expounds upon all of the points and counter-points, people will begin to see your expertise.
That doesn’t mean that you cannot write the “quick tips” articles that are shorter. Those can be used as teasers. They also function as bonus items, as if someone has found a hidden gem of your writing that nobody else has found yet. A good mixture of both, especially after you have established yourself as an expert, is a good, well-balanced goal.
Step 2 >> Make Videos
Many website owners make companion videos for all of their articles. The reason for this is obvious. Videos are often more digestible than articles. If you can make a great video, people are more likely to watch it and share it with their friends than they are to share an article (especially the long articles). While people might not have the mental energy to sit down and read an article, watching a video is easy and does not require as much mental energy. They are more likely to go viral.
A favorite video-maker and speaker friend of mine demonstrates the value of making videos >> many of them! Here is an example of one of his videos and you can follow the link to his youtube channel and be blessed with even more! And, it is a great way to get an idea of how this video thing works, while you are at it.
Step 3 >> SEO Research
You might say that you already have an SEO (Search Engine Optimization) plugin. But you should ensure that the plugin that you are using is keeping up with the latest SEO trends. Google, Yahoo, Bing, and other search engines often update. Many people will recognize that if they were going to maintain an adequate SEO score, then they need to constantly research the latest trends and update their articles accordingly. This may be a lot of work, but it is how many websites have drawn hoards of people who are searching for answers. It isn’t something that you are going to see overnight, but it is going to help to establish your site as that has authority, a site worth bookmarking, and a site worth visiting frequently.
These steps work when done consistently. So, you have been doing it but you got burned out and quit? That’s ok! It isn’t too late to buckle down and start getting consistent again. You can do it! If in doubt, listen to the example video, above, about the “Growth Mindset.” I am and it is making a difference. I know it can for you, too!.