After a significant amount of analysis and review from experts in the SEO community, while we all can agree that there are a large number of ranking signals, links are not dead. Good linking remains an important component to building your website.
Believe it or not, an incredible 94% of websites do not even have a single external backlink – all the more reason for you to get familiar with outsmarting the competition.
According to SEMrush, 4 of the top 8 ranking factors are related to link signals. There are many ways to get links, but not all links are created equal. Quality pays off in the long term, and there are large differences in link elements that make some links more valuable than others, such as the anchor text, URL factors, clickability, and whether they are follow or nofollow links.
Also, consider your overall link profile: The harder a link is to get, the more valuable it is likely to be. The emphasis should be on trust, diversity, and relevance. Focus on making long form content that answers the questions of your audience instead of only aiming for social media shares. When you make helpful content, the links should come as a result. Make sure you know what you are doing, and when in doubt – always ask the experts.
Want more tips on how to get links to fuel your growth on the web? Read on to the full infographic, analysis, and our best tips from notable SEO experts for more:
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