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Affiliates vs Brand Advocates

When it comes promoting your business, very little beats positive word of mouth. But there are different ways word can spread about your business. Sometimes this promotion is a form of advocacy and it...

Are Social Media Profiles Hurting Your Site’s Search Results?

How many social media profiles do you have? How do they rank in the search engines compared to your own website or blog? With the growth of Google Plus, lately I’ve noticed several people...

Google Changes its Real Name Policy: Why This is Good News (and What Still Needs to Change)

When Google+ first launched, I had high hopes for it. They got a lot of things right. And then came their real name policy. As someone who both uses pseudonyms in business and as...

Problems With Google’s Search Plus Your World Go Beyond the Competition

You’ve probably heard the news already. Google is making search more social with their new Search Plus Your World. Basically, results from or recommended by people in your social network (meaning Google+) are given...

How Social Media Can Help You Save Money

Social media helps you stay in touch with friends and family. You can use social media tools to stay on top of news and updates from your favorite companies or celebrities. You can use...

How to Drive Last Minute Online Sales Before the Holidays

The holiday shopping season seems to come to a close almost as quickly as it begins. Yet it’s a time of year retailers rely on. If you want to increase last minute holiday sales...

What’s New in Search and Social Media — December 2011

Every month we highlight some of the biggest news in the search and social media industries, bringing you stories you might have missed (and giving you the opportunity to share others we might not...

How Social Media Can Help and Hurt Affiliates

Whether you’re an affiliate who makes money promoting other people’s products or you run an affiliate program of your own, you can’t escape social media. Social media tools like Twitter or your favorite social...

What’s New in Search and Social Media? — November 2011

Each month we update you on what’s going on in the search and social media worlds. It’s that time again! Over the last several weeks, most of the news seems to have come from...

Think Before Sharing: Things You Shouldn’t Rush to Share Via Social Media

Social media enables us to share our every thought on a whim, with anyone from friends to fans we don’t even know. That doesn’t mean we should share freely all the time. Some things...

Photo Credit: f-l-e-x on Flickr

For a few days in September Google confused their users with different logos made up of a variety of colors and shapes. Finally Google made the announcement that search results are now instant. Although, not everyone was thrilled. Ever since Google Instant was announced and released to Google users, there has been a large debate among the SEO community and it started almost immediately after the announcement when tweets started flying that “SEO is dead with Google Instant.”

What is Google Instant?

Google Instant is an optional front end for users who want to see their results as they type. This stems from Google Suggest, which was created to suggest keywords to [...]

Today’s businesses compete aggressively for top placement in popular search engines. In fact, some marketing professionals view search engines as modern versions of telephone directories. While many SEO companies help entrepreneurs improve their rankings, the best providers offer advanced services that grant a distinct advantage over the competition.

While most marketing professionals focus exclusively on achieving higher rankings, new voices call for additional techniques that improve the look and feel of search engine listings. For example, Google recently debuted algorithms that support RDFa rich snippets.

Since this type of technology is technically an application of the semantic web, users and businesses alike benefit as web spiders now have the ability to determine the intent of some pieces of on-page [...]

Spam can be seriously annoying. I recently moved my business email accounts to a new host where my former spam settings obviously were reset. And wow, was I ever astonished by how much spam came through! It’s amazing to think about how much our spam filters actually catch and keep away from us, because it’s easier to focus on the ones that still slip through the cracks.

 

If you own a website or an online business, you likely already know how important Internet marketing is. You have to market your site if you want people to be aware of it (meaning you’ll get visitors, customers, and / or ad revenue). Yet many site owners and online business owners go about it all wrong. Then they wonder why their Internet marketing efforts aren’t paying off quite as they hoped.

Let’s take a quick look at one of the biggest mistakes people make when it comes to Internet marketing, and then we can see what an Internet marketing campaign should actually look like. Hopefully this will help you outline your own plan without making a common campaign-killing mistake.

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With Christmas just around the corner, the holiday spending spike is happening now. Is your business prepared to capitalize on the season? Will you end the year on a high note? Or will you be limping into 2010?

From email marketing to your PPC campaign and everything in between, a holiday makeover to your marketing campaigns could be your ticket to reeling in those Christmas sales. Here are some tips to help you get the most out of your holiday marketing efforts.

• Play up the holiday theme in your emails—Your holiday email marketing should be holiday-centric from head to toe. Your subject lines should focus on special Christmas offers, and the design of your emails should have a Christmas [...]

I’m sure by now you’ve heard about Google Instant, where Google displays results as you type in your search query rather than waiting for you to finish. (I guess Big G’s mommy never told him it was rude to interrupt.) I’m also not afraid to say that I think this is one of worst features Google has come out with in a while, and that I think their less than fully honest promotional language is particularly gag-worthy.

Background and Google Instant Access

To be fair, I think I should tell you that I don’t have access to Google Instant yet. Why? I have no idea. I should. Everyone around me seems to, so it’s not a geographical thing. [...]

I don’t know about you, but I’ve been inundated with spam lately. I’ve seen an increase of spam on Twitter. I’ve been hit with a wave of LinkedIn-related spam (via email), and due to switching Web hosts and having my spam filter settings reset in the process, my inbox has been completely flooded with all kinds of spam.

I think spam today is actually a bit more interesting than old school spam. Sure, I still get the emails about male enhancement products and from make believe Russian brides (I think spammers forget that women use email too — those attempts don’t work on most of us). So today I want to share a few things I’ve noticed about the spam [...]

Blogging can be a lot of fun. But what happens when you run out of ideas? Then it can become frustrating and more difficult to want to sit down and write. Don’t worry! No matter how much you’ve already covered in your niche, there’s always something else to say. If you’re feeling stumped for blog post ideas, let this list inspire you. These blog post ideas can be adapted to any niche, so give them a try!

Here are 20 things to blog about (or types of blog posts) that you can use on any blog when you’re out of ideas:

Share news — Search the news engines and see what’s going on in your niche or industry. If there’s [...]

I’m going to be up front with you. I’m not a fan of advertising on Twitter. I’m even less of a fan of posting ads to my own Twitter account. So I clearly have some bias. Twitter advertising can be a hot button issue for some though, causing followers to flee or advertisers to come a-calling. Some love it because it’s a way to monetize something they do anyway, or reach a new targeted market. Some hate it because it causes unsolicited clutter and “invades” real relationships. I fall squarely into the latter group.

Now don’t get me wrong. I’m not anti-advertising in general. And I’m not saying that advertising has no place in social media. But Twitter is an [...]

Credit: DanieVDM (via Flickr)

It seems that whenever I log onto Twitter now I find people retweeting a post from Mashable. The post is about Amazon.com and their claim that e-books are apparently getting uber-popular because (*gasp*) they’re outselling hardcover books. This pisses me off. Not the fact that e-books are doing well, but the fact that Mashable (yet again) decided to post a stats-centric article with no semblance of critical thought before kicking it out to the RTing masses.

This isn’t the first time I’ve called Mashable out on posting faulty stats that mislead readers and help to create non-news more than reporting actual news. And while I hope it’s the last, I somehow doubt it.

Now [...]