An effective social media presence is undeniably pivotal if you want to be successful online. Why? It can help take your business to the next level. Again, you may be asking, “Why?” Instead of spending the time on the why, let’s list some of the benefits that it may provide, versus having no social media presence at all. It gives you a wonderful opportunity to interact with your customers, whereby you can share information about your products and services. And, with this interaction, you have the opportunity to implement and enhance your business relationship management (or personal relationship management, for that matter). This relationship management is a critical element of every business.
What is of the essence, is to ensure that you embrace tactics that will help you achieve the much-needed online presence with great ease. See, you want the online presence, you want a QUALITY online presence, but you don’t want to spend 48 hours in a 24 hour period trying to set it up or maintain it. Yes, I know. That is mathematically impossible and therefore not a particularly nice ROI (return on investment). Let’s look at these three ways to effectively build your social media presence.
Are there more ideas, tips, strategies? Of course! But, this will get you “up and running.” After this, you can catch up with all of the other tips and quick strategies that are at your fingertips, here on DirJournal! Now, the following tips have to do with the presence and not the profile. There is a difference. One is like setting up a social page (profile) and the other is about setting up the presence of YOU (or your brand) on the internet, via social media (which actually includes the profile, but goes much further than that). It makes more sense as we dig into the topic.
Post Content that Triggers Discussion
Look out for the latest news and topics in your area of interest and then create discussions around these topics, within your social networks. You can, for example, ask your audience about their preferences concerning your product offers. By the same token, you can update them with the latest information about your products as well as the new developments in the industry. As a cautious measure, avoid complex topics but always make it as interesting as possible so as to capture your audience’s attention. The major aim of this approach is to keep the conversation going and to represent you as an authority in your area of expertise. Relate your products or services back to the local news and current events. Yes, it takes some brain work, but over time it will get easier.
Create Detailed Social Profiles
Make sure that your profiles are complete on all of your social media platforms. This is indeed a simple step but one that goes a long way towards building your online image and presence (branding). Your profile helps in showing off your expertise, personality, and accomplishments. It can be instrumental in attracting followers and building credibility, as well as authority, in your area of expertise.
Provide links to your Blog in Your Social Media Posts
While a majority of social media networks provide room for short content only, you can still use this platform to promote your blog content. For example, you can provide snippets of your post that will catch your audience’s attention. Images are great for this! You can even link to an image site like Pinterest or Instagram, which then points to the blog post if you want to engage your audience on multiple platforms. Then provide the link to your blog post, where your audience can read more about the topic. This does not only help in enhancing interactivity but also builds blog traffic considerably, as well as building it consistently (assuming your write and post on social networks consistently).
With the above simple steps, you can attract customers in droves and be in a position to build (and continue to build) your social media presence. The other nice thing is that this can be done without having to spend a huge amount of money. Keep in mind that consistency is key, and therefore you should be willing to create time now and then to work on your social profiles and your social presence.