Wait, what was that noise? Oh, hey—that was the sound of the federal government flipping up their closed sign and opening for business again. Don’t worry; it shouldn’t take too long to get back to governing as usual. After all, this wasn’t the first time that the U.S. government has been shuttered. In fact, there have been 17 shutdowns in the past 37 years.
Still, it’s been a tense two weeks. Now that it’s over, let’s take a look at what prompted the shutdown and what problems could still be on the horizon.
New Year, New Budget—Or Not
On October [...]
While choosing a business name is important for any small business start-up, businesses also need to choose a domain name to correspond with a business name. Before thinking about an actual domain name, it’s important to choose an effective business name. A high quality business name will be:
Marketable and able to adapt to various branding efforts easily. Easy to remember, at least with your target market. Representative of the image your online business is trying to portray. Not infringing on the trademark of any other company or website.
Once you have decided on a full business name, begin choosing [...]
London Business Travel
Going to London can be an amazing, life changing experience for those who have never had an opportunity to visit this excellent city. I had the opportunity to study abroad in London when I was in college, and the memories of the city are something I always cherish.
Aside from the regular tourist traps like the London Bridge, St Paul’s Cathedral, and the London Eye, you have a vibrant city that you need to dive in head first to explore.
To help you get the most out of London, we came up with some favorites to help [...]
Business owners and anyone doing business needs to understand cultural traditions. This is critical to conducting business and keeping your employees and staff content.
If you aren’t very familiar with the significance behind yamakas and why they’re worn by many Jewish individuals, this post will help answer your questions.
The History of the Yamaka and What It Means to Judaism
A yamaka is a small cap that’s generally worn by Jewish men. This cap is also referred to as a kippah. The original word for a yamaka comes from Aramaic, and the meaning of that original Aramaic word is “fear [...]
So you have a website, does that mean you’ll be successful? The ribbon cutting ceremony for a new store is an exciting event, but that doesn’t mean the store is going to stay open. Rather than hope for the best, what steps can you take to earn sales in your sleep? What ongoing maintenance and attention does an ecommerce website require?
Most web designers and developers do a good job of creating something that’s aesthetically pleasing. The colors and logo should reflect your overall brand image; your existing customers will recognize that it’s you. Test your site [...]
If you’re in the job market, you know you have to send potential employers a list of your qualifications. But those qualifications can be presented in different ways — most notably through either a resume or curriculum vitae (CV). How do you know which one to use? If an employer requests a format that you’re unfamiliar with, can you just substitute the other, or are there significant differences?
Let’s explore both resumes and CVs, and their differences, so you can better decide which to use in your own job search.
What is a Resume?
A resume is a short document [...]
Consider learning how to write a white paper if you’re looking to improve your content marketing efforts. White papers, like other long-form content marketing pieces such as case studies and e-books, have the potential to influence people not through flashy sales copy but through informative content. Simply put, you open people up to your marketing message by first giving them content they actually want to read.
If you’ve heard of white paper writing as a marketing tactic already, you probably already know white papers can be excellent tools to drive leads and sales. But what are white papers and how do you [...]
Marketing that Connects
Marketing is more than ads. Any communication that leads to a sale could be considered marketing. The communication needs to get and capture attention. It needs to get the company closer to the audience, allow for feedback, and aid in emotional connection.
Here are a few examples of communication that I’ve encountered recently.
The ads on the sides of webpages scarcely get my attention. This one did, but not for the right reasons. The slogan, “Oh shift” does not seem to match with the image I thought Lilly Pulitzer was going for.
The same slogan [...]
If it hasn’t happened yet, soon more people will access your website mobily than from a desktop computer. Mobile search has grown 400% in the last year. And most mobile searchers are looking for a local business. Do you need more reasons to evaluate the usability of your site by mobile devices? Is it time for you to update your website?
If your site was made in the last couple of years, it may already look okay on a smaller screen. A responsive design will scale to fit your users screen. Hopefully all content, images, [...]
Update: This article was originally published on September 16, 2008 and was updated with new material to reflect issues relevant in 2013. Below you can find the updated content, followed by our original article on how outsourcing affects the U.S. economy.
Outsourcing has been a hot topic in business for many years. There are people for and against it, each with reasoning that makes sense. Some businesses like it because it can save them money on business expenses either from cheaper labor or savings on shipping material. In some industries this is true and valid, such as in manufacturing. Professional [...]