Perhaps you’ve thought about writing and selling your own e-books as a new income stream. But did you know that by giving them away (or practically giving them away), you can turn e-books into incredible marketing tools?
Whether you write a completely new e-book from scratch or compile information from your blog or website into a more comprehensive resource, let’s take a look at how you can get marketing benefits from even short e-books and reports.
There is More Than One Way to Market With E-books
When people talk about using e-books as a marketing tool, they often focus on only one potential way to do that. Let’s look at that method first and then explore a couple of [...]
Are you struggling to make money from your blogs? Do you make some money blogging, but wish you could make more? The solution might be easier than you think, and it doesn’t always mean you have to increase your traffic dramatically. You can also find ways to increase revenue with your existing market reach by diversifying your income streams.
Let’s look at what it means to diversify your income streams, why bloggers should consider it, and some examples of income streams you might want to add to your blog.
What Does it Mean to Diversify Your Income Streams?
Diversifying your income streams is a simple concept. It means you should have several sources of income at any given time rather [...]
If you’re using Google Plus, you’ve probably heard about the controversy over Google’s “real name policy.” In the interest of transparency I’ll tell you that I have some very big problems with this policy, Google’s flip-flopping about what “real names” mean, and Eric Schmidt’s recent foot-in-mouth comments on the matter. And yes, I do use my real name on the network.
But I don’t want to talk (yet again) about why the real name policy is a terrible idea or why others think it’s great and going to lend some sort of greater credibility to the network. Instead I want to talk about the business of it all.
More importantly I want to talk about how this policy could [...]
Would you like to become a “professional blogger?” Would you just like to earn enough income to support your blog — pay for hosting and a domain name for example? If you’re like a lot of people who want to make money blogging, you’ve probably thought about tossing ads up on your site to do it. But did you know that there are other, often better, ways to make money blogging?
Let’s talk about why ads aren’t always the best option when you want to make money with your blog and mention a few alternative ways you can make money blogging, no ads required.
Why You Might Not Want to Rely on Ads for Blog Monetization
There are different [...]
If you’re a book lover, you probably know that all Borders stores are closing. This weekend I went to the nearest store to check out the liquidation sale. And I have to say, I wasn’t that impressed. Books seemed to be selling slowly, even with 40-50% discounts. They still couldn’t seem to compete with online behemoth, Amazon.com.
As sad as it is to see physical bookstores closing, there’s hope. These big box retailers knocked down the little independent bookstores years ago, and now those indie bookstores have a chance to shine again. So let’s take a look at how the Borders failure can be a good thing for small businesses in this industry, and a few lessons those independent booksellers can [...]
Despite the fact that social media marketing seems to monopolize internet marketing conversations lately, it’s far from your only option. For example, email marketing can still be a highly effective way to communicate with an audience, drive traffic, and increase sales.
I used to use simple email newsletters to promote site features and content, but stopped years ago because I didn’t have enough products to promote. The return wasn’t there at the time. With several new e-books and a series of e-courses in the pipeline, I decided that now was a good time to get back into email marketing.
That meant I had to choose a new email marketing service. In my case, I chose Aweber. I won’t tell you [...]
Stock photos let even the non-artistically inclined amongst us add some pizzazz to our work, from blog posts to print marketing materials. For the best selection, it can be a good idea to purchase image licenses from stock photo sites like Fotolia.com. These stock photo sites allow photographers and graphic designers to upload their material and make a profit. You, on the other hand, get access to low cost images from a diverse collection of designers without having to wait for custom work.
We recently switched to Fotolia.com for our images here at the Directory Journal, and today’s review will give you some early feedback after using the service. Below you can find highlights (some of our favorite things about [...]
When we previously talked about how to write a white paper, we looked at the ways informational reports can be used as highly effective marketing tools. Marketing case studies are another popular informational marketing tool you can use to promote your business.
Business cards are a very effective way for clients and potential clients to keep essential information regarding your business close at hand. Many, however, are discarded without a second thought. How can you make sure yours is a successful element to your company?
Have you ever let a blog “slip” before — where you stopped posting for an extended time, maybe a planned break or maybe not? Do you want to bring that dormant blog back? If you’re ready to resume blogging, and you’re sure you’re prepared to stick with it this time, you’ll want to bring that blog back with a bang! After all, a simple update after a lot of lapsed time won’t necessarily get much attention. And you want people to take notice.
One of the best ways to bring back a dormant blog and build a bit of excitement in the process is to treat it as a sort of re-launch event. Here are some tips to help you [...]
How Outsourcing Affects The U.S. Economy!
The World’s Youngest Self-Made Billionaires!
Paypal to Report User Earnings to the IRS: What it Means for Your Business
How to Write a White Paper
How Colors May Affect Your Productivity and Success
How to Effectively Use E-books as Marketing Tools
Bloggers: Why You Should Diversify Your Income Streams
The Google Plus Real Name Policy - Good or Bad for the Bottom Line?
How to Make Money Blogging Without Relying on Ads
How the Borders Failure Could be Good for Small Business
How to Effectively Use E-books as Marketing Tools
Bloggers: Why You Should Diversify Your Income Streams
The Google Plus Real Name Policy - Good or Bad for the Bottom Line?
How to Make Money Blogging Without Relying on Ads
How the Borders Failure Could be Good for Small Business