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Search Engine Optimization (SEO) is fast-paced and ever-evolving, with Google rolling out one algorithm innovation after the other. As a consequence, the parameters for what will get you a top ranking are constantly changing. In order for SEO strategies – and digital marketing as a whole – to succeed, you have to keep ahead of […]
There are many contributing factors to business growth and success, including the tools you use to automate, streamline, and make projects easier to complete. Whether you are in a highly competitive market or a smaller niche, the tools you use, and the strategies you follow will have a significant impact on your bottom line and […]
Whether you’re a new college graduate hunting for jobs, a writer looking to get published, or an entrepreneur seeking to promote his startup, you won’t get around cold emailing: sending emails to people you’ve had no prior contact with. Reaching out to someone via cold emailing has tremendous potential for success. But it’s also a […]
Landing pages are an integral part of any successful digital marketing campaign. Not only do they allow your audience to immediately find the information that is relevant to them, increasing conversion rates. They also make it easy for digital marketers to carry out A/B testing, and to track the metrics and origins of visitors, providing […]
Twitter is recognized as one of the best viral marketing tools. So if you have a good post you think might go viral, Twitter is your best bet to attract people's and 'linkers' attention to it.
The coronavirus pandemic has changed the landscape of business life overnight, posing an array of challenges for businesses to overcome. One of these challenges, for many CEOs, department heads, team leaders, and managers is that they’re suddenly managing a remote team. Employees, colleagues, business partners – everyone is stuck in their own homes under lockdown. […]
Here’s some of what happened in the search engine and social media industries from 4th to 10th April 2020. 1. Facebook’s new ‘Quiet Mode’ Facebook recently announced its plans to launch an all-new ‘Quiet Mode’ for its main mobile app which will pause ‘most’ push notifications. It’s still unclear exactly which notifications will be exempted; […]
Here’s some of what happened in the search engine and social media industries from 28th March to 3rd April 2020. 1. Bing is testing a new logo Microsoft seems to be working on a new logo for its search engine Bing, part of the larger Fluent Design rebrand within the corporation. This design-inspired programme was […]
The corona crisis has starkly altered the realities of work and life for millions of people across the United States, and the entire globe. In the midst of medical concerns, travel restrictions, and government-prescribed shutdowns, the economy is struggling. For entrepreneurs and freelancers, these circumstances pose greater challenges than ever. It’s not only crucial now […]
Here’s some of what happened in the search engine and social media industries from 21st to 27th March 2020. 1. Facebook Messenger launches new COVID-19 Community Hub Facebook has launched a new Coronavirus Community Hub for Messenger that will highlight key ways for people to communicate during the COVID-19 lockdowns. It also includes specific knowledge […]
Here’s some of what happened in the search engine and social media industries from 14th to 20th March 2020. 1. Twitter bans disinformation on coronavius Twitter has started to bar users from posting misleading information related to COVID-19 including denials of ‘expert guidance’ and encouragement of fake ‘treatments’. This decision follows similar measures taken by […]
Here’s some of what happened in the search engine and social media industries from 7th to 13th March 2020. 1. Facebook testing new ‘Horizon’ app Facebook has begun inviting users to participate in the alpha test phase of its social VR app Horizon, where users can design their own cartoon avatars and interact with others. […]
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