RiteTag is a cool tool that is also very effective in helping you to 1) find the right tag for the status update; 2) maximize the use of your own hashtags and related content. I didn’t realize how fun it was until I installed it and the tool inserts itself (in a pleasant way, of course) into all of my social media sharing opportunities. Truly, you have to try it to see what I mean. Warning: You could seriously get addicted before your 30 day RiteTag trial ends.
Now, I said that RiteTag is “right for you” in more than one way. I have two to share with you. The first one may be a bit unexpected because I am not going to refer to the tool, but rather the company and specifically the founder, Saul Fleischman.
It is not uncommon for me to reference how much I enjoy meeting people and interviewing them, but something about Mr. Fleischman motivated me to include a little more monolog on him, as a person, as the head of RiteTag. Now, that may be unusual, but for me it is probably pretty normal since my educational background is I/O psychology. For those of you who are unfamiliar, basically that is “business psychology.” So, I spend a lot of time thinking 🙂 But, enough about me. Let’s start by watching my #WebToolsTV interview with Mr. Fleischman and then I promise I will get to the point here.
The Person/Team Behind the Brand – Yes it DOES Matter!
So many people miss the importance of … people. I think it appears to be such an obvious, that people do not feel that they need to think much about it. I guess that makes sense until you realize that everyone is shopping at the other guy’s site because you don’t seem to care about people.
Let’s take “In-N-Out Burgers” as an example. I am confident that those of you who are familiar with the brand (restaurant) already know where I am going with this. It is an experience! For those of you who are unfamiliar, let me just say that that company not only produces scrumptious food, but they have figured out the term “customer service!” If you were to ask me what company (all companies considered) has the best customer service, In-N-Out Burgers would come to mind (along with RiteTag!). When you go to the drive-through at In-N-Out, you are greeted with a person walking up to your window and taking your order. All In-N-Out employees have the warmest smiles. I am convinced that that is a requirement, and likely anyone caught “not smiling” maybe doesn’t work there anymore. You feel like the most special person, from ordering until receiving your order. Now, the other thing that In-N-Out has is the longest drive-through lines known to man! I mean, it is not unusual to be sitting there for 15 minutes! Let me ask you this. Would you sit anywhere for 15 min in a drive-through? People do, and you know why? They sit there because that is how exceptional the staff is at In-N-Out, in addition to their delicious food. Or course, part of the reason their lines are so long is because they are that exceptional.
What is my point? The attitude of the staff and the ability for the founders to see that importance has everything to do with the success of the company!
Let’s contrast the In-N-Out experience with someone who is only interested in themselves. You know the type. They will only post status updates about themselves. Oh, it may start out with something that sounds like they might be thinking of another, but if you read it closely, it will have a hook that points back to them for all of the attention. They may promote others, but it will generally only relate to an opportunity for them to share in the glory. Some people are very good at it, but if you watch the pattern long enough, you will see it.
Most people may breeze through life without noticing the bullies in the companies. However, people will just feel like there is something that isn’t quite right. They will feel like they are supposed to feel good, but they don’t feel good. Then, it gets complicated. They start to receive benefits for their loyalty or friendship, and they feel obligated. At that point, it is easier to simply pretend to like the person than try to figure out their feelings. The final phase is the worst of all when the bully appears in full. At that point, the unsuspecting person realizes that they have been bought and that they can no longer resist and simply have to comply with whatever request comes their way, in hopes that they will not be the next public example.
Ok, negativity aside, I have two points for you. First of all, if you have found that you have fallen prey to “bullying” and found out that the person that you admire is not what you were admiring, don’t feel bad. It has happened to all of us. In fact, read my story, and you will see. Most people, to no fault of their own, fall prey out of their own needs. For example, they are threatened by their boss that unless they comply, they will be out of a job. I cannot fault that. In my role as psychology practitioner, I have seen it too often. Personally, I cannot be bought (hence the story I pointed you to), but many have tried and if there is a part of you that can be bought, do not fault yourself that you have to pay bills.
So, the second point is that when you find a company that doesn’t bully you and actually abides by ethics and kindness, that is a company that is worth following.
RiteTag as an Example of the Right Stuff
Now that you have seen a glimpse of how to offer exceptional customer service and the negativity that happens as a result of bullying (online and offline), let’s get back to topic and discussing RiteTag. After all, I need to give Mr. Fleischman for getting me going on this topic. It was because the person of Mr. Fleischman so impressed me.
If you notice, during the interview, when I would attempt to ask Mr. Fleischman about himself, did you catch what happened? He gave credit to his team! He talked about how he was thankful that he found the right team. That is such a noteworthy quality. So many founders and CEOs take every opportunity to point it back at themselves and to share how awesome they are that this caught my attention. It was so refreshing to sit there talking with someone who not only understood the value of the team, but was excited to share how wonderful they are! Take note of that, my friends, for 1) how we all should behave as “founders” or simply people in the world, 2) for what sorts of bosses we should look for; and 3) for what types of companies we invest our monthly fees into and use.
I wouldn’t want you to sign up for RiteTag simply because Mr. Fleischman is a nice, ethical, fair person. If you do, that is fine, but I couldn’t honestly say that I recommend it only because of that reason because you really net to vet the tool and decide if the tool is something that you need (or want). However, I challenge you to keep your eyes and ears open and if you find someone like Mr. Fleischman, that is a good reason to check out the company further, but if you find someone like I reference above (a.k.a. the bully), then RUN from that company. It doesn’t matter how impressive the company seems or how much you want the tool, you are going to get hooked and then you are going to be hurt. So, far, in my many years of experience, I have not seen an exception. Like I said, the reason I personally survive is only because I cannot be bought and not everyone can survive, financially, in that position. So, watch for the warning signs and be careful.
If you need an example of what you ARE looking for, then scroll up the page and watch the interview with Mr. Fleischman, the man behind the brand. He is an excellent example of authentic and he is a worthy model of goodness.
RiteTag as an Essential Tool
Ok, Mr. Fleischman certainly explained it better than I am doing, but I am starting to get it through using the tool myself. I am not an expert, but it appears that someone could really grasp the tricks on how to use this tool through trying it themselves (I said that already, didn’t I?).
I’m going to cheat a little bit and actually share RiteTag youtubes to help you get started.
Here is a helpful, entertaining look at RiteTag from Savvy Sexy Social: